Prepaid cards make inroads with Millennials

Prepaid cards make inroads with Millennials

Prepaid cards are an ideal vehicle to provide Millennials with a low-cost, mobile- and tech-forward payment instrument for everyday use—a strategy not lost on market participants seeking to broaden their user base.


The card fades into the background

The card fades into the background

This blog is based on the Packaged Facts report Private Label Credit Cards in the U.S., 9th Edition. Purchase a copy by Dec. 1 and receive 5% off with promo code PFPLCC1015.

The movement to virtual private label cards housed within retailer mobile apps foretells the eventual demise of the physical card:

Already, more than 30% of private label card issuer and program manager Alliance Data Systems’ private label card purchase value is made via card-not-present transactions. More broadly, retai...


Carrots for store credit card holders

Carrots for store credit card holders

Once home to consumers with higher risk profiles and higher chargeoff rates, store credit card volume and active accounts took a nosedive during the recession, as issuer portfolios groaned under the strain of bad debt and reduced customer engagement. But signs point to a private label turnaround. Deal-making activity suggests that private label card programs have become a more viable and stable income source for issuers; the payment card segment has been buoyed by a spate of deals that has invig...