Consumers finding more reasons to trade frozen pizza for restaurant pizza

Consumers finding more reasons to trade frozen pizza for restaurant pizza

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Americans love pizza as evidenced by its position as the second most popular cuisine at quick-service restaurants-regardless of whether the location is simply a mainstream chain or one that specializes in pizza-and and its top position at full-service pizza restaurants, according to research in the report P...


Retail pizza innovation moving in the right direction

Retail pizza innovation moving in the right direction

The frozen pizza industry has a problem on its hands: in the face of health and “real food” trends, frozen pizza may be suffering from a processed food stereotype. The bottom line is that during 2010-2014, the percentage of households eating frozen pizza in the past 30 days has dropped slightly, while the percentage eating 10+ pizzas per month has dropped 15%. The trend is particularly troubling because it involves demographics that have been core users, such as consumers living in households wi...