Amidst Coronavirus, Marketers Find Success Connecting with Pet Owners Online

Amidst Coronavirus, Marketers Find Success Connecting with Pet Owners Online

Pet reptile owners are among those most likely to benefit from increased online connection with pet product companies and retailers, reports Packaged Facts


Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners

Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners

Gen Z and Millennials represent an important segment for not only Spotify’s new pet-inspired playlists, but also for the U.S. pet industry overall.


Make Way for Boomer Pet Owners!

Make Way for Boomer Pet Owners!

Packaged Facts' report "Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition" suggests that substantial opportunities among pet owners in the 55-and-over age group are hiding in plain sight.


3 Tips For Keeping Your Pet Relaxed & Happy

3 Tips For Keeping Your Pet Relaxed & Happy

Enjoy this guest blog by Dogviously


CBD Shining a Bright Light on the U.S. Pet Supplements Market

CBD Shining a Bright Light on the U.S. Pet Supplements Market

From medicinal marijuana to CBD-infused chewing gum, the human health and wellness market has experienced a surge of interest in cannabis products, a development that has spilled over with gusto into the pet supplements market.


Pet Market Upgrades to Brighter Future

Pet Market Upgrades to Brighter Future

A number of trends will reshape the pet business for years to come.


Clean Pets Mean Happy Pet Owners

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center


Puppy Love: Mental and Emotional Health Pet Services

Puppy Love: Mental and Emotional Health Pet Services

There’s no question owning a pet is good for your health. It’s also a good way to help others.


Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.