- by Daniel Granderson
- May 3 2018
- cats
- dogs
- pet
- pet products
- pet retail
- pet trends
Clean Pets Mean Happy Pet Owners
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The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center
- by Daniel Granderson
- June 13 2017
- pet industry
- pet market
- pet market research
- pet trends
Puppy Love: Mental and Emotional Health Pet Services
There’s no question owning a pet is good for your health. It’s also a good way to help others.
- by Daniel Granderson
- April 11 2017
- children
- kids
- Millennials
- moms
- pet industry
- pet market
- pet market research
- pet research
- pet trends
Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues
With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by dgranderson@marketresearch.com
- April 19 2016
- pets
- pet market
- webinar
- pet trends
- dogs
- cats
Register for free webinar from Packaged Facts and ECRM
Packaged Facts’ related report on the U.S. pet market can be purchased here. Don’t forget our 10% discount through the end of April with code PFNPD2016.
April 19 - ECRM and Packaged Facts are hosting a free webcast on The U.S. Pet Market Outlook that will explore trends and growth opportunities in the Pet category. The webinar will be held May 17.
For more information, and to register, visit: https://lnkd.in/bQ5MVYA.
- by dgranderson@marketresearch.com
- January 11 2016
- pets
- pet market
- pet trends
What We’re Reading: Packaged Facts research highlights top trends driving pet industry in 2016
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This article originally appeared in the January 2016 issue of Pet Product News.
Jan. 12 - Packaged Facts, provider of market intelligence reports focused on consumer packaged goods, recently published data highlighting the top trends that drove the pet products and services market in 2015 and will continue to do so in 2016.
By 2019, the industry is expected to hit $91.72 billion in sales. In order to increase revenue, more and more retailers are taking advantage of specific trends to max...
