Packaged Facts: Blog

CBD Shining a Bright Light on the U.S. Pet Supplements Market

From medicinal marijuana to CBD-infused chewing gum, the human health and wellness market has experienced a surge of interest in cannabis products, a development that has spilled over with gusto into the pet supplements market.

by Daniel Granderson
March 25 2019
Amazon
apps
ecommerce
pet products
pet research
pet retail
pet supplies
pet trends

Pet Market Upgrades to Brighter Future

A number of trends will reshape the pet business for years to come.

by Daniel Granderson
May 3 2018
cats
dogs
pet
pet products
pet retail
pet trends

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center

by Daniel Granderson
June 13 2017
pet industry
pet market
pet market research
pet trends

Puppy Love: Mental and Emotional Health Pet Services

There’s no question owning a pet is good for your health. It’s also a good way to help others.

Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.

CBD Shining a Bright Light on the U.S. Pet Supplements Market

Pet Market Upgrades to Brighter Future

Clean Pets Mean Happy Pet Owners

Puppy Love: Mental and Emotional Health Pet Services

Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

Pet Family Feud: Fun, Games, & Packaged Facts

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

For pet marketers, the natural and organic segment is competitive catnip

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Hispanic pet owners chart a different course

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