Petco makes bullish market move with IPO filing

Petco makes bullish market move with IPO filing

Now in its 7 th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1.

Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm B...


Wither thou holistic vets?

Wither thou holistic vets?

Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?

Based on the directory of holistic veterinarians supplied by the American Holistic V...


Pet retailing times a-changing

Pet retailing times a-changing

The privatization of PetSmart. The encroachment of mass-market players on premium product sales. Pet owners’ growing infatuation with online shopping. These are just some of the changes rocking pet retail in just the past year, and the hits just keep on coming.

By infiltrating niches previously occupied by pet specialty retailers, mass players are clinging to their share of pet product sales. For example, supermarkets offering superpremium product options, and mass merchandisers promising high...