Durable Pet Products Keep Getting Smarter

Durable Pet Products Keep Getting Smarter

Convenience is the word in the durable pet products market, with high-tech features and automation allowing pet owners to connect with their pets more easily and participate in their well-being more directly.


Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.


Make That Pet Food Packaging Pretty

Make That Pet Food Packaging Pretty

Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.


Wild Birds Aren’t Picky Eaters

Wild Birds Aren’t Picky Eaters

One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.


Clean Pets Mean Happy Pet Owners

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center


What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.


J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents


Channeling Fish, Bird, Small Animal, and Reptile Sales

Channeling Fish, Bird, Small Animal, and Reptile Sales

It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.


Pet Specialty/Mass-Market Pet Food Floodgates Open

Pet Specialty/Mass-Market Pet Food Floodgates Open

With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.


Blue Buffalo Trades Some Mystique for Mass-Market Sales

Blue Buffalo Trades Some Mystique for Mass-Market Sales

Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix