Packaged Facts: Blog

by Daniel Granderson
January 30 2019
cats
dogs
pet
pet industry
pet products
pet retail

Packaged Facts in the News - "Pets Are Going Digital: Brands Pioneering In The $565M Market For Smart Pet Products"

Forbes: "While smart-pet products is small with sales of $565 million in 2018; it is rapidly growing, up 11% from 2017."

by Daniel Granderson
November 2 2018
cats
dogs
Durable Goods
pet
pet market research
pet products
pet retail

Durable Pet Products Keep Getting Smarter

Convenience is the word in the durable pet products market, with high-tech features and automation allowing pet owners to connect with their pets more easily and participate in their well-being more directly.

by Daniel Granderson
September 4 2018
pet
pet food
pet products
pet retail

Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.

by Daniel Granderson
August 22 2018
marketing
packaging
pet food
pet products
pet retail

Make That Pet Food Packaging Pretty

Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.

by Daniel Granderson
August 15 2018
pet
pet food
pet products
pet retail

Wild Birds Aren’t Picky Eaters

One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.

by Daniel Granderson
May 3 2018
cats
dogs
pet
pet products
pet retail
pet trends

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center

by Daniel Granderson
April 17 2018
cats
dogs
mergers and acquisitions
pet food
pet market
pet retail

What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.

by Daniel Granderson
April 6 2018
cats
dogs
mergers and acquisitions
pet food
pet industry
pet market
pet retail

J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents

by Daniel Granderson
March 28 2018
pet market
pet research
pet retail

Channeling Fish, Bird, Small Animal, and Reptile Sales

It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.