Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


The mighty marketing ingenuity connecting pet parents to pet products

The mighty marketing ingenuity connecting pet parents to pet products

This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here.

April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. ...


Here’s something to bark about: A National Dog Biscuit Day discount from Packaged Facts

Here’s something to bark about: A National Dog Biscuit Day discount from Packaged Facts

Feb. 23 - Celebrate National Dog Biscuit Day with a treat worthy of humans. Receive 10% off the Packaged Facts’ report Pet Treats and Chews in the U.S. Use promo code PFSAVE10 at checkout.

Pet Treats and Chews in the U.S. examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats, and nutraceutical treats. The report provides a broad overview of the market with a focus on future trends, including the importance o...


Doggone doggy breath be gone!

Doggone doggy breath be gone!

Start the new year with savings from Packaged Facts. Receive 10% off Pet Oral Care Products and Services in the U.S. with code PFSAVE10.

Jan. 11 - For many pet owners, as much as they love their pets, there is nothing worse than a smelly “kiss” from a pet with bad breath. Unfortunately, breath odor can also signal a more serious underlying health condition-it is one of the main symptoms of periodontal disease, a serious condition that approximately 70% of cats and 80% of dogs develop by the ti...


Merrick pet care’s humanization touch draws Purina’s eye

Merrick pet care’s humanization touch draws Purina’s eye

For more analysis of pet industry trends, see information on our recent U.S. Pet Market Outlook, 2015-2106 report.

In pet food as in human food, the robust growth rates of specialty channel natural products are commanding the attention of giant companies in the mass market, where sales are all-too-often flat, especially in center-store categories such as pet care. The big three mass marketers of pet food-Nestlé Purina, Mars and Big Heart Pet Brands-are therefore all investing heavily in the n...


Canada’s pet market walks on the wild side

Canada’s pet market walks on the wild side

Stay ahead of the competitive curve with Packaged Facts’ Canadian Pet Market Outlook, 2nd Edition. Purchase a copy by October 1, 2015 and receive a 5% discount using promo code PFCPMO715.

Paws down, 2014 was a good year for the Canadian pet market, with strong pet food sales leading the charge. In fact, the Canadian pet food market seems to be doing so well it is literally bursting at the seams, with Canadian pet food manufacturers Elmira Pet Products and Open Farms expanding into the U.S. in ...


Pet companies hop on yogurt bandwagon

Pet companies hop on yogurt bandwagon

Playing into the ongoing pet humanization trend, pet product manufacturers have jumped onto the yogurt bandwagon, including the product in everything from treats and rawhide chews to shampoos and conditioners.

Vetscience LLC, makers of Fruitables natural dog treats, has developed the Fruitables Greek yogurt crunchers line, currently available in three Greek yogurt flavors (coconut, vanilla, and strawberry) with pumpkin granola or oatmeal crunch.

Similarly, Redbarn Pet Products offers Greek y...


Wither thou holistic vets?

Wither thou holistic vets?

Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?

Based on the directory of holistic veterinarians supplied by the American Holistic V...


Pet retailing times a-changing

Pet retailing times a-changing

The privatization of PetSmart. The encroachment of mass-market players on premium product sales. Pet owners’ growing infatuation with online shopping. These are just some of the changes rocking pet retail in just the past year, and the hits just keep on coming.

By infiltrating niches previously occupied by pet specialty retailers, mass players are clinging to their share of pet product sales. For example, supermarkets offering superpremium product options, and mass merchandisers promising high...