- by Daniel Granderson
- May 9 2018
- ecommerce
- internet
- online purchases
- online retail
- pet food
- pet products
Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand
Packaged Facts’ report “U.S. Pet Market Outlook, 2018-2019” predicted the launch of a new premium pet food brand by Amazon. It's now a reality with the introduction of Wag, Amazon's dry dog food brand.
- by Daniel Granderson
- May 3 2018
- cats
- dogs
- pet
- pet products
- pet retail
- pet trends
Clean Pets Mean Happy Pet Owners
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The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center
- by Daniel Granderson
- November 6 2017
- cat owners
- pet
- pet market
- pet products
Making Innovation Accessible in the Cat Litter Category
As the largest category in the non-food pet supplies market, cat litter is expected to hit sales of $2.8 billion by the end of 2017.
- by Daniel Granderson
- September 19 2017
- cats
- dogs
- pet health
- pet medications
- pet products
A Tail of Two Cities: Portland(s) Important to Pet Medications Market
Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.
- by Noah Miller
- September 11 2017
- Amazon
- pet food
- pet market
- pet products
- pet supplies
Amazon vs. the Pet Products Competition
Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.
- by Daniel Granderson
- May 1 2017
- cats
- dogs
- pet
- pet market
- pet products
Modern Dog and Cat Products Must Serve and Delight Both Pet and Person
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At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Daniel Granderson
- March 14 2017
- cats
- dogs
- ecommerce
- internet
- online retail
- pet
- pet industry
- pet market
- pet market research
- pet products
- pet retail
46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation
While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
