Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand

Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand

Packaged Facts’ report “U.S. Pet Market Outlook, 2018-2019” predicted the launch of a new premium pet food brand by Amazon. It's now a reality with the introduction of Wag, Amazon's dry dog food brand.


Clean Pets Mean Happy Pet Owners

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center


Making Innovation Accessible in the Cat Litter Category

Making Innovation Accessible in the Cat Litter Category

As the largest category in the non-food pet supplies market, cat litter is expected to hit sales of $2.8 billion by the end of 2017.


A Tail of Two Cities: Portland(s) Important to Pet Medications Market

A Tail of Two Cities: Portland(s) Important to Pet Medications Market

Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.


Amazon vs. the Pet Products Competition

Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.


Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.


46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.


1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".


For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.