- by Daniel Granderson
- January 28 2020
- cat owners
- cats
- dog owners
- dogs
- pet
- pet owners
- pet parenting
- pet trends
- pets as family
Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners
Gen Z and Millennials represent an important segment for not only Spotify’s new pet-inspired playlists, but also for the U.S. pet industry overall.
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by dgranderson@marketresearch.com
- June 16 2015
- Canadian pet market
- pet owners
- dogs
- cats
- pets
- pet parenting
- pets as family
- pet humanization
- pet industry
- pet market
More than 7 million households in Canada own pets
In the just-released Canadian Pet Market Outlook, 2 nd Edition (May 2015), Packaged Facts reports that 7.3 million Canadian households have pets. Featuring dozens of expert insights into the Canadian pet market, including recommendations regarding the future of the industry, drivers, sales figures, and more, the report is a must own addition to any research library.
Purchase a copy before October 1 and receive a 5% discount using promo code PFCPMO2015. Visit http://www.packagedfacts.com/Canadi...
- by dgranderson@marketresearch.com
- April 9 2015
- pets
- pet products
- pet supplements
- vets
- veterinarians
- pet meds
- pet retail
- dogs
- cats
- pet owners
- pet parenting
Wither thou holistic vets?
Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?
Based on the directory of holistic veterinarians supplied by the American Holistic V...
- by dgranderson@marketresearch.com
- December 1 2014
- pets
- pet products
- pet food
- natural and organic
- eco-friendly
- pet owners
- pet parenting
- humanization
- dogs
- cats
A new era for human-grade pet foods
You and your pet, sharing food? Yep. And we’re not talking about table scraps. The Yaff Bar energy bar is specifically designed to be shared between pets and their humans, boasting such tempting ingredients as Blueberries, puffed rice and “a touch of carob.”
In the natural, organic and eco-friendly pet food market, the “humanization” of pet products has grown to epic proportions, with human-grade foods perhaps representing the peak, according to a recent Packaged Facts pet report. At the foref...
- by dgranderson@marketresearch.com
- November 3 2014
- pets
- pet food
- dogs
- cats
- pet owners
- pet humanization
- pet trends
- retail
- pet parenting
Human/animal bond … in theaters everywhere as art imitates life
This week, animal lovers and kids of all ages will be treated to a new six-minute short entitled Feast from Disney Animation. The story debuts on November 7, 2014 with the release of the company’s new film Big Hero 6. The short features a Boston terrier named Winston. A blog post on Disney’s website describes the film as follows: “Feast is the story of a newly adopted dog named Winston who bonds with his owner through a series of delicious meals-or at least the scraps thereof, delivered to his d...
- by dgranderson@marketresearch.com
- February 3 2014
- pets
- pet market
- Canadian pet market
- pet parenting
- pet owners
- retail
- dogs
- cats
Jumping into the Canadian pet market with all four feet
Canadians love their pets, and the Canadian pet market’s steady growth over the past five years is proof positive that the “pets as family” mentality has taken firm root in the Canadian mindset, as health- and wellness-related spending and premium products drive sales slowly upward with each passing year.
Pets are aging along with their care-givers, but the costs of maintaining older pets hasn’t stopped the Baby Boomer population from abandoning their furry “children.” Veterinary costs are up ...
- by dgranderson@marketresearch.com
- November 27 2013
- pets
- pet insurance
- pet health
- pet parenting
- veterinary
Veterinary insurance in America: Marketing to a nation of pet parents
1. “Ah, the little things our pets do. And somehow we still love them.”
2. “Oh, no, he didn’t. Oh, yes, he did.”
3. “Toy ingestion $3,000.”
We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.
More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...
