For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


More than 7 million households in Canada own pets

More than 7 million households in Canada own pets

In the just-released Canadian Pet Market Outlook, 2 nd Edition (May 2015), Packaged Facts reports that 7.3 million Canadian households have pets. Featuring dozens of expert insights into the Canadian pet market, including recommendations regarding the future of the industry, drivers, sales figures, and more, the report is a must own addition to any research library.

Purchase a copy before October 1 and receive a 5% discount using promo code PFCPMO2015. Visit http://www.packagedfacts.com/Canadi...


Wither thou holistic vets?

Wither thou holistic vets?

Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?

Based on the directory of holistic veterinarians supplied by the American Holistic V...


A new era for human-grade pet foods

A new era for human-grade pet foods

You and your pet, sharing food? Yep. And we’re not talking about table scraps. The Yaff Bar energy bar is specifically designed to be shared between pets and their humans, boasting such tempting ingredients as Blueberries, puffed rice and “a touch of carob.”

In the natural, organic and eco-friendly pet food market, the “humanization” of pet products has grown to epic proportions, with human-grade foods perhaps representing the peak, according to a recent Packaged Facts pet report. At the foref...


Human/animal bond … in theaters everywhere as art imitates life

Human/animal bond … in theaters everywhere as art imitates life

This week, animal lovers and kids of all ages will be treated to a new six-minute short entitled Feast from Disney Animation. The story debuts on November 7, 2014 with the release of the company’s new film Big Hero 6. The short features a Boston terrier named Winston. A blog post on Disney’s website describes the film as follows: “Feast is the story of a newly adopted dog named Winston who bonds with his owner through a series of delicious meals-or at least the scraps thereof, delivered to his d...


Jumping into the Canadian pet market with all four feet

Jumping into the Canadian pet market with all four feet

Canadians love their pets, and the Canadian pet market’s steady growth over the past five years is proof positive that the “pets as family” mentality has taken firm root in the Canadian mindset, as health- and wellness-related spending and premium products drive sales slowly upward with each passing year.

Pets are aging along with their care-givers, but the costs of maintaining older pets hasn’t stopped the Baby Boomer population from abandoning their furry “children.” Veterinary costs are up ...


Veterinary insurance in America: Marketing to a nation of pet parents

Veterinary insurance in America: Marketing to a nation of pet parents

1. “Ah, the little things our pets do. And somehow we still love them.”

2. “Oh, no, he didn’t. Oh, yes, he did.”

3. “Toy ingestion $3,000.”

We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.

More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...