For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


Holiday pet packaging: Red, white, and Christmassy all over

Holiday pet packaging: Red, white, and Christmassy all over

Happy holidays from Packaged Facts. Receive 5% off our Pet Product Packaging Innovation: Consumer Perspectives report through February 2016 with promo code PFXMASPET.

Christmas is just around the corner, with all the decorations, toys, and holiday themed products already sprouting on the shelves. Of course, we cannot possibly forget to get gifts for all members of the family, and our surveys consistently show that pets certainly count as family members as well. This means many pet product mark...