- by Daniel Granderson
- March 13 2020
- health
- health and wellness
- pet health
- pet owners
- veterinary
What We're Reading: Dog infected by coronavirus COVID-19 in Hong Kong
The World Organization for Animal Health published a report of the emerging disease, listing this case as the first in dogs.
- by Daniel Granderson
- January 28 2020
- cat owners
- cats
- dog owners
- dogs
- pet
- pet owners
- pet parenting
- pet trends
- pets as family
Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners
Gen Z and Millennials represent an important segment for not only Spotify’s new pet-inspired playlists, but also for the U.S. pet industry overall.
- by Daniel Granderson
- November 20 2019
- baby boomers
- cats
- dogs
- pet owners
- pet trends
- pets as family
Make Way for Boomer Pet Owners!
Packaged Facts' report "Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition" suggests that substantial opportunities among pet owners in the 55-and-over age group are hiding in plain sight.
- by Daniel Granderson
- April 3 2018
- cats
- dogs
- Gen Y
- Millennials
- pet industry
- pet market
- pet market research
- pet owners
After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
- by Daniel Granderson
- July 5 2017
- cats
- dogs
- ecommerce
- pet market
- pet owners
City Pet Owners Stand Apart From Their Country Cousins
The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by dgranderson@marketresearch.com
- July 14 2015
- pet owners
- retail
- pets
- pet products
- Canada
- Canadian pet market
- dogs
- cats
Canada’s pet market walks on the wild side
Stay ahead of the competitive curve with Packaged Facts’ Canadian Pet Market Outlook, 2nd Edition. Purchase a copy by October 1, 2015 and receive a 5% discount using promo code PFCPMO715.
Paws down, 2014 was a good year for the Canadian pet market, with strong pet food sales leading the charge. In fact, the Canadian pet food market seems to be doing so well it is literally bursting at the seams, with Canadian pet food manufacturers Elmira Pet Products and Open Farms expanding into the U.S. in ...
