- by Daniel Granderson
- April 3 2018
- cats
- dogs
- Gen Y
- Millennials
- pet industry
- pet market
- pet market research
- pet owners
After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
- by Daniel Granderson
- July 5 2017
- cats
- dogs
- ecommerce
- pet market
- pet owners
City Pet Owners Stand Apart From Their Country Cousins
The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by dgranderson@marketresearch.com
- July 14 2015
- pet owners
- retail
- pets
- pet products
- Canada
- Canadian pet market
- dogs
- cats
Canada’s pet market walks on the wild side
Stay ahead of the competitive curve with Packaged Facts’ Canadian Pet Market Outlook, 2nd Edition. Purchase a copy by October 1, 2015 and receive a 5% discount using promo code PFCPMO715.
Paws down, 2014 was a good year for the Canadian pet market, with strong pet food sales leading the charge. In fact, the Canadian pet food market seems to be doing so well it is literally bursting at the seams, with Canadian pet food manufacturers Elmira Pet Products and Open Farms expanding into the U.S. in ...
- by dgranderson@marketresearch.com
- June 16 2015
- Canadian pet market
- pet owners
- dogs
- cats
- pets
- pet parenting
- pets as family
- pet humanization
- pet industry
- pet market
More than 7 million households in Canada own pets
In the just-released Canadian Pet Market Outlook, 2 nd Edition (May 2015), Packaged Facts reports that 7.3 million Canadian households have pets. Featuring dozens of expert insights into the Canadian pet market, including recommendations regarding the future of the industry, drivers, sales figures, and more, the report is a must own addition to any research library.
Purchase a copy before October 1 and receive a 5% discount using promo code PFCPMO2015. Visit http://www.packagedfacts.com/Canadi...
- by dgranderson@marketresearch.com
- April 9 2015
- pets
- pet products
- pet supplements
- vets
- veterinarians
- pet meds
- pet retail
- dogs
- cats
- pet owners
- pet parenting
Wither thou holistic vets?
Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?
Based on the directory of holistic veterinarians supplied by the American Holistic V...
- by dgranderson@marketresearch.com
- December 31 2014
- pets
- pet owners
- dog owners
- cat owners
- dogs
- cats
- baby boomers
- pet trends
- Latinos
- Hispanics
Will aging Boomers hang on to their pets?
More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health.
Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...
