City Pet Owners Stand Apart From Their Country Cousins

City Pet Owners Stand Apart From Their Country Cousins

The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.


1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".


For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


Canada’s pet market walks on the wild side

Canada’s pet market walks on the wild side

Stay ahead of the competitive curve with Packaged Facts’ Canadian Pet Market Outlook, 2nd Edition. Purchase a copy by October 1, 2015 and receive a 5% discount using promo code PFCPMO715.

Paws down, 2014 was a good year for the Canadian pet market, with strong pet food sales leading the charge. In fact, the Canadian pet food market seems to be doing so well it is literally bursting at the seams, with Canadian pet food manufacturers Elmira Pet Products and Open Farms expanding into the U.S. in ...


More than 7 million households in Canada own pets

More than 7 million households in Canada own pets

In the just-released Canadian Pet Market Outlook, 2 nd Edition (May 2015), Packaged Facts reports that 7.3 million Canadian households have pets. Featuring dozens of expert insights into the Canadian pet market, including recommendations regarding the future of the industry, drivers, sales figures, and more, the report is a must own addition to any research library.

Purchase a copy before October 1 and receive a 5% discount using promo code PFCPMO2015. Visit http://www.packagedfacts.com/Canadi...


Wither thou holistic vets?

Wither thou holistic vets?

Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?

Based on the directory of holistic veterinarians supplied by the American Holistic V...


Will aging Boomers hang on to their pets?

Will aging Boomers hang on to their pets?

More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health.

Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...


A new era for human-grade pet foods

A new era for human-grade pet foods

You and your pet, sharing food? Yep. And we’re not talking about table scraps. The Yaff Bar energy bar is specifically designed to be shared between pets and their humans, boasting such tempting ingredients as Blueberries, puffed rice and “a touch of carob.”

In the natural, organic and eco-friendly pet food market, the “humanization” of pet products has grown to epic proportions, with human-grade foods perhaps representing the peak, according to a recent Packaged Facts pet report. At the foref...