Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Register for free webinar from Packaged Facts and ECRM

Register for free webinar from Packaged Facts and ECRM

Packaged Facts’ related report on the U.S. pet market can be purchased here. Don’t forget our 10% discount through the end of April with code PFNPD2016.

April 19 - ECRM and Packaged Facts are hosting a free webcast on The U.S. Pet Market Outlook that will explore trends and growth opportunities in the Pet category. The webinar will be held May 17.

For more information, and to register, visit: https://lnkd.in/bQ5MVYA.


Packaged Facts to present at Global Pet Expo on March 16

Packaged Facts to present at Global Pet Expo on March 16

March 14 - Packaged Facts research director David Sprinkle will present at this year’s Global Pet Expo in Orlando, Florida. The hour-long presentation will begin at 1:00 pm and is free to attend, with seating available on a first come, first served basis for those who did not register beforehand.

Mr. Sprinkle will cover trends in the dog and cat population and pet owner spending, with a forward-looking focus on market drivers and high-growth segments. His data-rich discussion will examine how ...


What We’re Reading: Packaged Facts research highlights top trends driving pet industry in 2016

What We’re Reading: Packaged Facts research highlights top trends driving pet industry in 2016

This article originally appeared in the January 2016 issue of Pet Product News.





Jan. 12 - Packaged Facts, provider of market intelligence reports focused on consumer packaged goods, recently published data highlighting the top trends that drove the pet products and services market in 2015 and will continue to do so in 2016.

By 2019, the industry is expected to hit $91.72 billion in sales. In order to increase revenue, more and more retailers are taking advantage of specific trends to max...


More than ¾ of American dog and cat owners purchase pet treats

More than ¾ of American dog and cat owners purchase pet treats

Buy your copy of Pet Treats and Chews in the U.S. before Dec. 1 and receive 5% off the cover price. Use promo code: PFDOGTREATS.

Pets love treats, and pet owners love to give their pets treats. Treats aren’t just about rewarding pets: marketers are developing more nutritious offerings that provide functional benefits or fill other dietary needs. For many owners, treats are also a bonding opportunity, bringing them closer to their furry friends. It’s no wonder that Packaged Facts online consume...


Petco makes bullish market move with IPO filing

Petco makes bullish market move with IPO filing

Now in its 7 th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1.

Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm B...


Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016. Purchase either report-or both-and receive a 5% discount through September using promo code PFPETS2015.

Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates. For some types of prescri...


More than 7 million households in Canada own pets

More than 7 million households in Canada own pets

In the just-released Canadian Pet Market Outlook, 2 nd Edition (May 2015), Packaged Facts reports that 7.3 million Canadian households have pets. Featuring dozens of expert insights into the Canadian pet market, including recommendations regarding the future of the industry, drivers, sales figures, and more, the report is a must own addition to any research library.

Purchase a copy before October 1 and receive a 5% discount using promo code PFCPMO2015. Visit http://www.packagedfacts.com/Canadi...


Packaged Facts’ David Sprinkle presents at 2015 Global Pet Expo, seminar data indicates pet food and pet supply sales at $44 billion

Packaged Facts’ David Sprinkle presents at 2015 Global Pet Expo, seminar data indicates pet food and pet supply sales at $44 billion

According to data presented by David Sprinkle, research director for Packaged Facts, during his U.S. Pet Market Trends and Outlook seminar at the Global Pet Expo in Orlando, Florida on March 4, retail channel sales of pet food and pet supplies approached $44 billion in 2014, up 2% over 2013. The pet market’s longer-term growth and prospects have continued to attract new players, expanding the range of marketers and retailers vying for a slice of the pie.

The market for the dog and cat food mar...


U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April

U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April

April 21 - Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Survey data for 2014, Packaged Facts research director David Sprinkle will present on current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food and nonfood pet supplies.

Mr. Sprinkle’s presentation will be part of the PIJAC (Pet Industry Joint Advisory Council) Top2Top conf...