- by Daniel Granderson
- April 3 2018
- cats
- dogs
- Gen Y
- Millennials
- pet industry
- pet market
- pet market research
- pet owners
After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
- by Daniel Granderson
- March 19 2018
- Amazon
- cats
- dogs
- online retail
- pet market
- pet market research
- pet retail
Pet Specialty/Mass-Market Pet Food Floodgates Open
With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.
- by Daniel Granderson
- June 13 2017
- pet industry
- pet market
- pet market research
- pet trends
Puppy Love: Mental and Emotional Health Pet Services
There’s no question owning a pet is good for your health. It’s also a good way to help others.
- by Daniel Granderson
- April 11 2017
- children
- kids
- Millennials
- moms
- pet industry
- pet market
- pet market research
- pet research
- pet trends
Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues
With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Daniel Granderson
- March 14 2017
- cats
- dogs
- ecommerce
- internet
- online retail
- pet
- pet industry
- pet market
- pet market research
- pet products
- pet retail
46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation
While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by dgranderson@marketresearch.com
- May 6 2016
- pet food
- pet food forum
- pet market research
- dog food
- cat food
What we’re reading: Record attendance set at Petfood Forum 2016
May 6 - The 2016 Petfood Forum was a rousing success as attendance swelled to record numbers.
Popular opinion attributes the increase to the successful strategic relocation of the forum to Kansas City, which placed attendees and exhibitors directly in the center of the animal health corridor. Naturally, we at Packaged Facts like to believe that the irresistible draw of a presentation by our very own David Sprinkle was the real X-factor.
Mr. Sprinkle presented on high-protein trends in the pe...
