City Pet Owners Stand Apart From Their Country Cousins

City Pet Owners Stand Apart From Their Country Cousins

The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.


Puppy Love: Mental and Emotional Health Pet Services

Puppy Love: Mental and Emotional Health Pet Services

There’s no question owning a pet is good for your health. It’s also a good way to help others.


Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).


Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.


46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.


For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Register for free webinar from Packaged Facts and ECRM

Register for free webinar from Packaged Facts and ECRM

Packaged Facts’ related report on the U.S. pet market can be purchased here. Don’t forget our 10% discount through the end of April with code PFNPD2016.

April 19 - ECRM and Packaged Facts are hosting a free webcast on The U.S. Pet Market Outlook that will explore trends and growth opportunities in the Pet category. The webinar will be held May 17.

For more information, and to register, visit: https://lnkd.in/bQ5MVYA.


Packaged Facts to present at Global Pet Expo on March 16

Packaged Facts to present at Global Pet Expo on March 16

March 14 - Packaged Facts research director David Sprinkle will present at this year’s Global Pet Expo in Orlando, Florida. The hour-long presentation will begin at 1:00 pm and is free to attend, with seating available on a first come, first served basis for those who did not register beforehand.

Mr. Sprinkle will cover trends in the dog and cat population and pet owner spending, with a forward-looking focus on market drivers and high-growth segments. His data-rich discussion will examine how ...