Three Newest Pet Insurance Companies Stake Their Claim

Three Newest Pet Insurance Companies Stake Their Claim

Given the size of the U.S. pet population, market penetration for pet insurance in the U.S. is still comparatively low. This is particularly true when compared to some Western European countries, like the U.K. and Sweden, and indicates the significant potential for market gains in the U.S.


Veterinary insurance in America: Marketing to a nation of pet parents

Veterinary insurance in America: Marketing to a nation of pet parents

1. “Ah, the little things our pets do. And somehow we still love them.”

2. “Oh, no, he didn’t. Oh, yes, he did.”

3. “Toy ingestion $3,000.”

We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.

More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...