Amidst Coronavirus, Marketers Find Success Connecting with Pet Owners Online

Amidst Coronavirus, Marketers Find Success Connecting with Pet Owners Online

Pet reptile owners are among those most likely to benefit from increased online connection with pet product companies and retailers, reports Packaged Facts


Pet Litter and Clean-Up Products Eliminate the “Ick” Factor in Pet Ownership

Pet Litter and Clean-Up Products Eliminate the “Ick” Factor in Pet Ownership

Pet owners want products that will make their lives easier, allowing them to change the litter box less frequently, leave their dogs at home without worrying about “accidents,” and easily treat whatever stains, odors, and pet hair situations that do inevitably occur.


“Other” Pet Store Sector in Transition

“Other” Pet Store Sector in Transition

Packaged Facts estimates pet product sales of pet specialty stores other than PetSmart and Petco at under $6 billion. These “other” pet chain or independent stores consist primarily of smaller- and mid-size formats, although also with some superstore-size outlets among the regional chains.


What We’re Reading: “Record Number of Buyers, Booths and Exhibitors at Global Pet Expo”

What We’re Reading: “Record Number of Buyers, Booths and Exhibitors at Global Pet Expo”

The record-breaking numbers are in. In total, 17,207 attendees--including David Sprinkle and Jeff Miller of Packaged Facts--took part in this year’s Global Pet Expo, reports Pet Age.


Packaged Facts in the News - "Pets Are Going Digital: Brands Pioneering In The $565M Market For Smart Pet Products"

Packaged Facts in the News - "Pets Are Going Digital: Brands Pioneering In The $565M Market For Smart Pet Products"

Forbes: "While smart-pet products is small with sales of $565 million in 2018; it is rapidly growing, up 11% from 2017."


J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents


After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?

After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?

Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.


Puppy Love: Mental and Emotional Health Pet Services

Puppy Love: Mental and Emotional Health Pet Services

There’s no question owning a pet is good for your health. It’s also a good way to help others.


Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.