- by Daniel Granderson
- June 13 2017
- pet industry
- pet market
- pet market research
- pet trends
Puppy Love: Mental and Emotional Health Pet Services
There’s no question owning a pet is good for your health. It’s also a good way to help others.
- by Daniel Granderson
- April 11 2017
- children
- kids
- Millennials
- moms
- pet industry
- pet market
- pet market research
- pet research
- pet trends
Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues
With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Daniel Granderson
- March 14 2017
- cats
- dogs
- ecommerce
- internet
- online retail
- pet
- pet industry
- pet market
- pet market research
- pet products
- pet retail
46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation
While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by dgranderson@marketresearch.com
- June 16 2015
- Canadian pet market
- pet owners
- dogs
- cats
- pets
- pet parenting
- pets as family
- pet humanization
- pet industry
- pet market
More than 7 million households in Canada own pets
In the just-released Canadian Pet Market Outlook, 2 nd Edition (May 2015), Packaged Facts reports that 7.3 million Canadian households have pets. Featuring dozens of expert insights into the Canadian pet market, including recommendations regarding the future of the industry, drivers, sales figures, and more, the report is a must own addition to any research library.
Purchase a copy before October 1 and receive a 5% discount using promo code PFCPMO2015. Visit http://www.packagedfacts.com/Canadi...
- by dgranderson@marketresearch.com
- June 2 2014
- pets
- pet industry
- dogs
- retail
Pet industry gets bigger by getting smaller
Small seems to be the way to go in the pet industry. It’s happening in a number of ways.
Big box pet specialty retailers Petco and PetSmart have been focusing their recent expansion efforts on opening smaller format stores. Unleashed by Petco stores, which are about 5,000 square feet, the company’s smaller format retail locations now exceed 100 stores. The concept was launched in just 2009. Similarly, PetSmart plans to open 18 to 24 stores in the 6,000 foot range this year.
Pet owners ar...
- by dgranderson@marketresearch.com
- April 21 2014
- pet
- pet market
- pet industry
- dogs
- cats
- pet food
- pet products
U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April
April 21 - Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Survey data for 2014, Packaged Facts research director David Sprinkle will present on current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food and nonfood pet supplies.
Mr. Sprinkle’s presentation will be part of the PIJAC (Pet Industry Joint Advisory Council) Top2Top conf...
