Now fleas and ticks do a little ’dance of death’

Now fleas and ticks do a little ’dance of death’

Ever since Merial’s flea and tick blockbuster Frontline went off patent four years ago, the flea and tick category has been in a state of intense competition. Several other fipronil-based products have made a splash, gnawing away at Frontline’s market share. While Merial has managed to force the withdrawal of some formulations, citing infringement on patents the company still holds, others have made inroads, including products from Sergeant’s (FiproGuard and Pronyl), Novartis (Parastar and EasyS...


Veterinary insurance in America: Marketing to a nation of pet parents

Veterinary insurance in America: Marketing to a nation of pet parents

1. “Ah, the little things our pets do. And somehow we still love them.”

2. “Oh, no, he didn’t. Oh, yes, he did.”

3. “Toy ingestion $3,000.”

We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.

More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...