A Tail of Two Cities: Portland(s) Important to Pet Medications Market

A Tail of Two Cities: Portland(s) Important to Pet Medications Market

Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.


Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


There’s no denying it: Age and weight affect our pets

There’s no denying it: Age and weight affect our pets

Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.


Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016. Purchase either report-or both-and receive a 5% discount through September using promo code PFPETS2015.

Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates. For some types of prescri...


Now fleas and ticks do a little ’dance of death’

Now fleas and ticks do a little ’dance of death’

Ever since Merial’s flea and tick blockbuster Frontline went off patent four years ago, the flea and tick category has been in a state of intense competition. Several other fipronil-based products have made a splash, gnawing away at Frontline’s market share. While Merial has managed to force the withdrawal of some formulations, citing infringement on patents the company still holds, others have made inroads, including products from Sergeant’s (FiproGuard and Pronyl), Novartis (Parastar and EasyS...


Veterinary insurance in America: Marketing to a nation of pet parents

Veterinary insurance in America: Marketing to a nation of pet parents

1. “Ah, the little things our pets do. And somehow we still love them.”

2. “Oh, no, he didn’t. Oh, yes, he did.”

3. “Toy ingestion $3,000.”

We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.

More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...