Dogs and Cats Sink Teeth into Functional, Healthy Pet Treats

Dogs and Cats Sink Teeth into Functional, Healthy Pet Treats

In addition to unusual or exotic proteins, treat marketers are relying on functional ingredients to capture pet owners’ attention, making it possible for them to address pet health and wellness issues while enjoying “treat time.”


10 Common Plants Dangerous to Pets

10 Common Plants Dangerous to Pets

Pet owners can, with a little research and some care, continue to enjoy their gardens, houseplants, and cut flowers. They just need to exercise some caution. This guest blog by Rover.com discusses ways to prevent pet exposure to toxic plants.


CBD Shining a Bright Light on the U.S. Pet Supplements Market

CBD Shining a Bright Light on the U.S. Pet Supplements Market

From medicinal marijuana to CBD-infused chewing gum, the human health and wellness market has experienced a surge of interest in cannabis products, a development that has spilled over with gusto into the pet supplements market.


Oral Care and Wellness Go Hand in Paw in Pet Market

Oral Care and Wellness Go Hand in Paw in Pet Market

Pet owners know that caring for their own dental health is essential from an overall wellness standpoint, and they are increasingly realizing that the same holds true for their furry companions.


Retail Stores Take on Vets

Retail Stores Take on Vets

What happens when Walmart opens up permanent veterinary clinics in its stores?


A Tail of Two Cities: Portland(s) Important to Pet Medications Market

A Tail of Two Cities: Portland(s) Important to Pet Medications Market

Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.


Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


There’s no denying it: Age and weight affect our pets

There’s no denying it: Age and weight affect our pets

Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.