- by Daniel Granderson
- October 22 2019
- cats
- dogs
- functional foods
- pet
- pet health
- pet retail
- pet supplements
- pet treats
Dogs and Cats Sink Teeth into Functional, Healthy Pet Treats
In addition to unusual or exotic proteins, treat marketers are relying on functional ingredients to capture pet owners’ attention, making it possible for them to address pet health and wellness issues while enjoying “treat time.”
- by Daniel Granderson
- September 20 2019
- cat owners
- cats
- dog owners
- dogs
- pet
- pet care
- pet food
- pet health
- pets as family
10 Common Plants Dangerous to Pets
Pet owners can, with a little research and some care, continue to enjoy their gardens, houseplants, and cut flowers. They just need to exercise some caution. This guest blog by Rover.com discusses ways to prevent pet exposure to toxic plants.
- by Daniel Granderson
- June 3 2019
- cats
- pet health
- pet market
- pet market research
- pet products
- pet supplements
- pet trends
CBD Shining a Bright Light on the U.S. Pet Supplements Market
From medicinal marijuana to CBD-infused chewing gum, the human health and wellness market has experienced a surge of interest in cannabis products, a development that has spilled over with gusto into the pet supplements market.
- by Daniel Granderson
- August 1 2018
- cats
- dogs
- pet care
- pet health
- pet products
Oral Care and Wellness Go Hand in Paw in Pet Market
Pet owners know that caring for their own dental health is essential from an overall wellness standpoint, and they are increasingly realizing that the same holds true for their furry companions.
- by Daniel Granderson
- June 11 2018
- cats
- dogs
- pet
- pet health
- veterinarians
- veterinary
- Walmart
Retail Stores Take on Vets
What happens when Walmart opens up permanent veterinary clinics in its stores?
- by Daniel Granderson
- September 19 2017
- cats
- dogs
- pet health
- pet medications
- pet products
A Tail of Two Cities: Portland(s) Important to Pet Medications Market
Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.
- by Daniel Granderson
- September 5 2017
- cats
- dogs
- pet
- pet food
- pet health
- pet treats
Something to Chew On (aka Why Pet Owners Love Treats and Chews)
To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by Daniel Granderson
- September 21 2016
- cat food
- cat owners
- dog owners
- dogs
- pet health
- pets
- pets as family
- weight management
There’s no denying it: Age and weight affect our pets
Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.
