- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by Daniel Granderson
- September 21 2016
- cat food
- cat owners
- dog owners
- dogs
- pet health
- pets
- pets as family
- weight management
There’s no denying it: Age and weight affect our pets
Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.
- by dgranderson@marketresearch.com
- July 29 2015
- pets
- pet market
- pet medications
- pet meds
- veterinary
- veterinarians
- pet health
Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute
Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016. Purchase either report-or both-and receive a 5% discount through September using promo code PFPETS2015.
Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates. For some types of prescri...
- by dgranderson@marketresearch.com
- February 17 2014
- pets
- pet medications
- veterinary
- pet health
Now fleas and ticks do a little ’dance of death’
Ever since Merial’s flea and tick blockbuster Frontline went off patent four years ago, the flea and tick category has been in a state of intense competition. Several other fipronil-based products have made a splash, gnawing away at Frontline’s market share. While Merial has managed to force the withdrawal of some formulations, citing infringement on patents the company still holds, others have made inroads, including products from Sergeant’s (FiproGuard and Pronyl), Novartis (Parastar and EasyS...
- by dgranderson@marketresearch.com
- November 27 2013
- pets
- pet insurance
- pet health
- pet parenting
- veterinary
Veterinary insurance in America: Marketing to a nation of pet parents
1. “Ah, the little things our pets do. And somehow we still love them.”
2. “Oh, no, he didn’t. Oh, yes, he did.”
3. “Toy ingestion $3,000.”
We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.
More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...
