Amazon vs. the Pet Products Competition

Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.


Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Blue Buffalo Trades Some Mystique for Mass-Market Sales

Blue Buffalo Trades Some Mystique for Mass-Market Sales

Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.


For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


What we’re reading - A healthier way to feed your cat: Hide its meals, says The New York Times

What we’re reading - A healthier way to feed your cat: Hide its meals, says The New York Times

Packaged Facts covers cat food across our catalog of pet products & services reports. Save 10% on any pet report through October 1 with discount code PETSUMMER10.

July 26 - Much like people, cats need portion control. They need regular exercise. And some experts even say they really should be in charge of their own feeding schedule.

Taken together, these factors boil down to the notion that cats should not be eating from bowls. Plopping a scoop of food into a bowl is not enough!

In their ...


What we’re reading: Record attendance set at Petfood Forum 2016

What we’re reading: Record attendance set at Petfood Forum 2016

May 6 - The 2016 Petfood Forum was a rousing success as attendance swelled to record numbers.

Popular opinion attributes the increase to the successful strategic relocation of the forum to Kansas City, which placed attendees and exhibitors directly in the center of the animal health corridor. Naturally, we at Packaged Facts like to believe that the irresistible draw of a presentation by our very own David Sprinkle was the real X-factor.

Mr. Sprinkle presented on high-protein trends in the pe...


High-protein pet food a high-profile trend finds Packaged Facts report, upcoming presentation

High-protein pet food a high-profile trend finds Packaged Facts report, upcoming presentation

April 13, 2016 - Just how much does the pet food segment mean to the overall U.S. market for pet products and services? According to the Packaged Facts Pet Food in the U.S., 12th Edition , the pet food sector is worth $30 billion with expected annual increases of 3%-5% through 2020. Among the hottest topics involved in this projected pet food market growth is protein-which will be covered by our research director David Sprinkle in an upcoming presentation at the Petfood Innovation Workshop: Meat...


Savings all month long on Packaged Facts pet reports

Savings all month long on Packaged Facts pet reports

April 12 - It’s National Pet Day every day in April for Packaged Facts customers. Save 10% on any pet report with code PFNPD2016.

For a look at our full catalog of reports covering pet food, medications, supplements, retail trends, products, services, and more click here.