- by Daniel Granderson
- September 4 2018
- pet
- pet food
- pet products
- pet retail
Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?
The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.
- by Daniel Granderson
- August 22 2018
- marketing
- packaging
- pet food
- pet products
- pet retail
Make That Pet Food Packaging Pretty
Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.
- by Daniel Granderson
- August 15 2018
- pet
- pet food
- pet products
- pet retail
Wild Birds Aren’t Picky Eaters
One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.
- by Daniel Granderson
- May 9 2018
- ecommerce
- internet
- online purchases
- online retail
- pet food
- pet products
Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand
Packaged Facts’ report “U.S. Pet Market Outlook, 2018-2019” predicted the launch of a new premium pet food brand by Amazon. It's now a reality with the introduction of Wag, Amazon's dry dog food brand.
- by Daniel Granderson
- April 17 2018
- cats
- dogs
- mergers and acquisitions
- pet food
- pet market
- pet retail
What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018
So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.
- by Daniel Granderson
- April 6 2018
- cats
- dogs
- mergers and acquisitions
- pet food
- pet industry
- pet market
- pet retail
J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products
Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents
Pet Food Sales Get Physical: Brick-and-Mortar Stores Preferred by Dog and Cat Owners
Despite e-commerce uptick, 88% of dog owners, 93% of cat owners purchase pet food in a store
- by Noah Miller
- September 11 2017
- Amazon
- pet food
- pet market
- pet products
- pet supplies
Amazon vs. the Pet Products Competition
Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.
- by Daniel Granderson
- September 5 2017
- cats
- dogs
- pet
- pet food
- pet health
- pet treats
Something to Chew On (aka Why Pet Owners Love Treats and Chews)
To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game
Blue Buffalo Trades Some Mystique for Mass-Market Sales
Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
