Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.


Make That Pet Food Packaging Pretty

Make That Pet Food Packaging Pretty

Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.


Wild Birds Aren’t Picky Eaters

Wild Birds Aren’t Picky Eaters

One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.


Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand

Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand

Packaged Facts’ report “U.S. Pet Market Outlook, 2018-2019” predicted the launch of a new premium pet food brand by Amazon. It's now a reality with the introduction of Wag, Amazon's dry dog food brand.


What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.


J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents


Pet Food Sales Get Physical: Brick-and-Mortar Stores Preferred by Dog and Cat Owners

Pet Food Sales Get Physical: Brick-and-Mortar Stores Preferred by Dog and Cat Owners

Despite e-commerce uptick, 88% of dog owners, 93% of cat owners purchase pet food in a store


Amazon vs. the Pet Products Competition

Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.


Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Blue Buffalo Trades Some Mystique for Mass-Market Sales

Blue Buffalo Trades Some Mystique for Mass-Market Sales

Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix