- by Daniel Granderson
- May 9 2018
- ecommerce
- internet
- online purchases
- online retail
- pet food
- pet products
Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand
Packaged Facts’ report “U.S. Pet Market Outlook, 2018-2019” predicted the launch of a new premium pet food brand by Amazon. It's now a reality with the introduction of Wag, Amazon's dry dog food brand.
- by Daniel Granderson
- April 17 2018
- cats
- dogs
- mergers and acquisitions
- pet food
- pet market
- pet retail
What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018
So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.
- by Daniel Granderson
- April 6 2018
- cats
- dogs
- mergers and acquisitions
- pet food
- pet industry
- pet market
- pet retail
J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products
Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents
Pet Food Sales Get Physical: Brick-and-Mortar Stores Preferred by Dog and Cat Owners
Despite e-commerce uptick, 88% of dog owners, 93% of cat owners purchase pet food in a store
- by Noah Miller
- September 11 2017
- Amazon
- pet food
- pet market
- pet products
- pet supplies
Amazon vs. the Pet Products Competition
Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.
- by Daniel Granderson
- September 5 2017
- cats
- dogs
- pet
- pet food
- pet health
- pet treats
Something to Chew On (aka Why Pet Owners Love Treats and Chews)
To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game
Blue Buffalo Trades Some Mystique for Mass-Market Sales
Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
- by Daniel Granderson
- April 4 2017
- dogs
- pet
- pet food
- pet food forum
- pet industry
- pet market
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
Pet Family Feud: Fun, Games, & Packaged Facts
While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
.jpg)
The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
