- by Daniel Granderson
- November 13 2018
- cats
- dogs
- pet
- pet care
- pet insurance
- veterinarians
- veterinary
Three Newest Pet Insurance Companies Stake Their Claim
Given the size of the U.S. pet population, market penetration for pet insurance in the U.S. is still comparatively low. This is particularly true when compared to some Western European countries, like the U.K. and Sweden, and indicates the significant potential for market gains in the U.S.
- by Daniel Granderson
- August 1 2018
- cats
- dogs
- pet care
- pet health
- pet products
Oral Care and Wellness Go Hand in Paw in Pet Market
Pet owners know that caring for their own dental health is essential from an overall wellness standpoint, and they are increasingly realizing that the same holds true for their furry companions.
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
Merrick pet care’s humanization touch draws Purina’s eye
For more analysis of pet industry trends, see information on our recent U.S. Pet Market Outlook, 2015-2106 report.
In pet food as in human food, the robust growth rates of specialty channel natural products are commanding the attention of giant companies in the mass market, where sales are all-too-often flat, especially in center-store categories such as pet care. The big three mass marketers of pet food-Nestlé Purina, Mars and Big Heart Pet Brands-are therefore all investing heavily in the n...
