Three Newest Pet Insurance Companies Stake Their Claim

Three Newest Pet Insurance Companies Stake Their Claim

Given the size of the U.S. pet population, market penetration for pet insurance in the U.S. is still comparatively low. This is particularly true when compared to some Western European countries, like the U.K. and Sweden, and indicates the significant potential for market gains in the U.S.


Durable Pet Products Keep Getting Smarter

Durable Pet Products Keep Getting Smarter

Convenience is the word in the durable pet products market, with high-tech features and automation allowing pet owners to connect with their pets more easily and participate in their well-being more directly.


Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.


Wild Birds Aren’t Picky Eaters

Wild Birds Aren’t Picky Eaters

One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.


Retail Stores Take on Vets

Retail Stores Take on Vets

What happens when Walmart opens up permanent veterinary clinics in its stores?


Clean Pets Mean Happy Pet Owners

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center


E-commerce Accounts for 12% of U.S. Pet Medications Market Sales

E-commerce Accounts for 12% of U.S. Pet Medications Market Sales

E-commerce is a steadily growing channel for pet medications, representing about 12% of the $9 billion American pet medications industry.


Making Innovation Accessible in the Cat Litter Category

Making Innovation Accessible in the Cat Litter Category

As the largest category in the non-food pet supplies market, cat litter is expected to hit sales of $2.8 billion by the end of 2017.


Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).