Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).


Pet Family Feud: Fun, Games, & Packaged Facts

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.


46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April

U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April

April 21 - Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Survey data for 2014, Packaged Facts research director David Sprinkle will present on current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food and nonfood pet supplies.

Mr. Sprinkle’s presentation will be part of the PIJAC (Pet Industry Joint Advisory Council) Top2Top conf...