- by Daniel Granderson
- August 22 2018
- marketing
- packaging
- pet food
- pet products
- pet retail
Make That Pet Food Packaging Pretty
Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.
- by dgranderson@marketresearch.com
- June 1 2016
- packaging
- food and beverage
- food trends
- food packaging
- single-serve
- Millennials
Packaging innovations help sell foods and beverages
Save 10% on Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives with discount code PFFBPICP through July 1.
June 1 - Dramatic changes in demographics, lifestyles, and eating patterns are helping to drive packaging innovations. Among the mega-trends feeding into package development are changing population distribution, fewer married couples, more people living alone, smaller household size, and multi-generational households. These demographic shifts are leading to changes ...
- by dgranderson@marketresearch.com
- October 25 2013
- food
- consumer trends
- packaging
- food labels
Label fatigue
U.S. consumers are increasingly seeking out foods that simply read as fresh and “real,” in addition to inherently healthier foods with positive nutritional qualities. From this perspective, extensive technical nutritional content information on packaged food and beverage products, whether in the mandatory Nutritional Facts Panel or in the currently contested front-of-package labeling schemes, is somewhat beside the point. Consumer interest in knowing as much as possible about the ingredients in ...
