“Clean label” movement picks up steam

“Clean label” movement picks up steam

“Clean label” has become a hot topic in the food and beverage industry as consumers begin to look more closely at what goes into their food and beverages. Many consumers are now using the “kitchen test”-“can the ingredients on the label be found in my own kitchen?”-as their rule of thumb to determine whether or not to buy a product. They are scrutinizing ingredients decks on packages for a short list of ingredients with names they can recognize, and avoiding those with unpronounceable, chemical-...