Will newly formed Mars Wrigley Confectionery chew up the competition?

Will newly formed Mars Wrigley Confectionery chew up the competition?

Even in the rapidly evolving candy industry, the competition will have a hard time gumming up the works—or the profits—for leading food industry titan Mars, Incorporated. The company recently made the bullish decision to combine its chocolate business with subsidiary Wrigley to form Mars Wrigley Confectionery. It's a shrewd strategy based on Packaged Facts’ candy industry analysis in the recent report "Chocolate Candy Market in the U.S., 11th Edition".


Zurich romances Kansas City

Zurich romances Kansas City

In the chocolate market, as in life, you never know what you are going to get-as evidenced by the announcement of Zurich-based Lindt & Sprűngli that it will acquire Russell Stover. The acquisition will firmly establish Lindt as the number # 3 chocolate candy manufacturer in the U.S. market-still well behind Hershey and Mars, but now firmly ahead of Swiss rival and global food leader Nestlé. This development has far-reaching implications for premium chocolate in the U.S. market, particularly in...