Nutritional supplement marketers must mind the celebrity gap

Nutritional supplement marketers must mind the celebrity gap

There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.


The end of a salty snack commercial era

The end of a salty snack commercial era

A sweet discount on Packaged Facts’ Salty Snacks in the U.S., 4th Edition : 5% off with code PFSNACKS2016.

April 21 - Snacks and Super Bowl go together like … well … actually it’s pretty much impossible to make a better pairing then that. According to IRI, Americans spent an extra $1.5 billion in snacks and $767 million on candy in the two weeks leading up to Super Bowl XLIX in 2015. Of course, salty snacks like chips, pretzels, and popcorn are a key component of those snacks. In the week lead...


The mighty marketing ingenuity connecting pet parents to pet products

The mighty marketing ingenuity connecting pet parents to pet products

This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here.

April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. ...


Dogs, do-gooding, and social media

Dogs,  do-gooding, and social media

Facebook has become a promotional venue for many pet industry marketers, letting them keep connected with current customers as well as recruit new customers. In the pet food market, Facebook can really help put a “face” on animal welfare efforts, letting companies post images and videos of the animals helped by their causes. The ability to personalize content to suit specific needs, and almost instantly reach thousands, sometimes hundreds of thousands, of consumers, makes social media perfect fo...