- by Daniel Granderson
- February 5 2018
- food and beverage
- food retail
- kids
- kids food
Kids’ Food and Beverage is a Tricky Business
The kids’ food and beverage market is a tricky business and requires a special approach to both innovation and marketing
- by Daniel Granderson
- February 16 2017
- food and beverage
- food formulation
- food ingredients
- food labels
- food marketing
- food packaging
- food retail
- food trends
- kids
- kids food
- moms
Marketing kids’ foods: threading the health needle
The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
- by dgranderson@marketresearch.com
- January 16 2014
- food and beverage
- kids food
- food trends
- moms
- kids
- children
- Millennials
Kids food and beverage: It’s a juggling act
The dynamics of the kids’ food business have changed dramatically in recent years. In a nutshell, typical macaroni and cheese isn’t going to cut it when a kid can have noodles shaped like their favorite cartoon character. Or, what fun is using a spoon to eat yogurt or applesauce when you can squeeze it? Taste is no longer the only qualification needed to be a kid-friendly food. In fact, it’s become quite a juggling act for any company or brand that tries to break into this growing market.
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