- Welcome Guest
- Register/Login
- My Account
- Personal Library
- View Cart
- by Daniel Granderson
- February 16 2017
- food and beverage
- food formulation
- food ingredients
- food labels
- food marketing
- food packaging
- food retail
- food trends
- kids
- kids food
- moms
Marketing kids’ foods: threading the health needle
The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
- by dgranderson@marketresearch.com
- January 16 2014
- food and beverage
- kids food
- food trends
- moms
- kids
- children
- Millennials
Kids food and beverage: It’s a juggling act
The dynamics of the kids’ food business have changed dramatically in recent years. In a nutshell, typical macaroni and cheese isn’t going to cut it when a kid can have noodles shaped like their favorite cartoon character. Or, what fun is using a spoon to eat yogurt or applesauce when you can squeeze it? Taste is no longer the only qualification needed to be a kid-friendly food. In fact, it’s become quite a juggling act for any company or brand that tries to break into this growing market.
Shif...
Subscribe to Our Blog
Most Popular Research
Consumer Goods
- Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities
- Small Animal Products: U.S. Pet Market Trends and Opportunities
Food & Beverage
- Whole Foods, Trader Joe’s, and Natural Channel Grocery Shopping: The Future of Food Retailing
- Amazon Strategies and the Amazon Shopper
Demographics
Financial Services
- Private Label Credit Cards in the U.S., 10th Edition
- Consumer Payments Outlook in the U.S.: Opportunities in Emerging Blends of Old and New - White Paper
Pet Products & Services
Archive
- September 2017 4
- August 2017 5
- July 2017 3
- June 2017 5
- May 2017 5
- April 2017 7
- March 2017 6
- February 2017 4
- January 2017 4
- December 2016 3
- November 2016 4
- October 2016 8
- September 2016 4
- August 2016 4
- July 2016 4
- June 2016 6
- May 2016 5
- April 2016 6
- March 2016 6
- February 2016 5
- January 2016 5
- December 2015 3
- November 2015 3
- October 2015 8
- September 2015 5
- August 2015 5
- July 2015 7
- June 2015 5
- May 2015 1
- April 2015 3
- March 2015 5
- February 2015 2
- January 2015 3
- December 2014 3
- November 2014 2
- October 2014 1
- September 2014 3
- August 2014 4
- July 2014 3
- June 2014 2
- May 2014 3
- April 2014 3
- March 2014 6
- February 2014 5
- January 2014 7
- December 2013 1
- November 2013 7
- October 2013 8
- August 2013 4 Show All
Tags
- food and beverage 71
- dogs 37
- pets 36
- retail 33
- cats 32
- food trends 31
- food research 24
- pet market 21
- pet products 21
- food retail 19
- pet food 19
- foodservice 15
- food ingredients 14
- pet owners 13
- pet trends 13
- food 12
- food beverage 12
- healthy eating 12
- protein 12
- Millennials 11
- pet industry 11
- health 10
- health and wellness 10
- natural and organic 10
- pet retail 10
- coffee 9
- meat 9
- money 9
- chocolate 8
- consumer trends 8
- credit cards 8
- money and finance 8
- pet health 8
- pet market research 8
- snacks 8
- banking 7
- cat food 7
- dairy 7
- dog food 7
- ecommerce 7
- natural 7
- pet 7
- pet parenting 7
- pet research 7
- poultry 7
- restaurants 7
- breakfast 6
- finance 6
- food formulation 6
- food packaging 6
- health food 6
- healthy snacks 6
- Non-GMO 6
- organic 6
- Amazon 5
- baby boomers 5
- candy 5
- dog owners 5
- food marketing 5
- grocery shopping 5
- meal kits 5
- Petco 5
- PetSmart 5
- unbanked 5
- underbanked 5
- Whole Foods 5
- beverage 4
- cat owners 4
- chocolate candy 4
- culinary trends 4
- debit cards 4
- food labels 4
- food retailing 4
- Gluten-free 4
- Greek Yogurt 4
- Hispanic consumers 4
- Hispanics 4
- kids 4
- Latinos 4
- marketing 4
- natural foods 4
- nutrition 4
- pet care 4
- pet humanization 4
- pet medications 4
- pet parents 4
- pet treats 4
- pets as family 4
- salty snacks 4
- snack food 4
- tea 4
- veterinary 4
- alternative protein 3
- Ancient grains 3
- beef 3
- beverages 3
- breakfast trends 3
- Canadian pet market 3
- celiac disease 3
- clean labels 3
- dairy-free 3
- eco-friendly 3
- economy 3
- fast-casual restaurants 3
- FDA 3
- fish 3
- food allergies 3
- food labeling 3
- food safety 3
- foodies 3
- frozen food 3
- functional foods 3
- gluten free 3
- GMOs 3
- home improvement 3
- international cuisine 3
- Latino consumers 3
- lawn and garden 3
- moms 3
- nutritional supplements 3
- office coffee 3
- online retail 3
- organic food 3
- pet meds 3
- plant protein 3
- premium chocolate 3
- private label credit cards 3
- probiotics 3
- protein sources 3
- single-cup coffee 3
- snack foods 3
- snacking 3
- sports supplements 3
- sweets 3
- veterinarians 3
- weight management 3
- Yogurt 3
- affinity credit cards 2
- alternative banking 2
- beverage trends 2
- boomer consumers 2
- Canada 2
- children 2
- closets 2
- co-branded credit cards 2
- commercial payment cards 2
- consumer demographics 2
- consumer goods 2
- consumer spending 2
- crackers 2
- dairy alternative 2
- dessert 2
- eggs 2
- fats 2
- financial services 2
- food gifts 2
- food presentation 2
- food shoppers 2
- foodservice breakfast 2
- frozen desserts 2
- frozen foods 2
- Gen Y 2
- gluten free label 2
- gourmet food 2
- grains 2
- groceries 2
- grocery delivery 2
- Halloween 2
- home organization 2
- humanization 2
- ice cream 2
- ingredients 2
- internet 2
- kids food 2
- local foods 2
- market research 2
- mergers and acquisitions 2
- National Coffee Day 2
- Non-GMO food and beverage 2
- non-GMOs 2
- nuts 2
- oils 2
- olive oil 2
- online grocery shopping 2
- packaging 2
- pet food forum 2
- pet packaging 2
- pet supplies 2
- pizza 2
- popcorn 2
- pork 2
- prepared foods 2
- Quinoa 2
- ready-to-eat foods 2
- restaurant 2
- seafood 2
- social media 2
- sports nutritional products 2
- storage 2
- sustainability 2
- sweet baked goods 2
- Target 2
- Walmart 2
- almond milk 1
- Anthocyanin 1
- bakeries 1
- bison 1
- Brazilian brigadeiros 1
- brogurt 1
- cashew milk 1
- cereal 1
- cereal bars 1
- checking accounts 1
- chicken 1
- Chick-fil-A 1
- China 1
- Chipotle 1
- Chobani 1
- cleaning supplies 1
- commercial cards 1
- consumers 1
- convenience stores 1
- Cutts 1
- data 1
- diet 1
- digital wallets 1
- Disney 1
- DIY 1
- donuts 1
- environment 1
- e-shopping 1
- Facebook 1
- family 1
- fat 1
- fat-free 1
- fermented foods 1
- financial report 1
- food additives 1
- food apps 1
- food avoidance 1
- food flavor 1
- food flavors 1
- food gifting 1
- foodbeverage 1
- fruit 1
- garages 1
- garden supplies 1
- gardening 1
- General Mills 1
- Gluten-free foods 1
- green 1
- green cleaning 1
- grilled foods 1
- health halo 1
- healthy fats 1
- holiday shopping 1
- home 1
- home and garden 1
- home décor 1
- ingredients consumers avoid 1
- Jamba Juice 1
- juice 1
- kale 1
- K-cups 1
- Keurig 1
- kids foods 1
- lamb 1
- laundry products 1
- lawn care 1
- loyalty programs 1
- macho yogurt 1
- magnesium 1
- Mediterranean cuisine 1
- Merrick 1
- microalgae 1
- milk 1
- milk alternatives 1
- mobile apps 1
- mobile payments 1
- National Donut Day 1
- nutrition bars 1
- nutritional bars 1
- nutritional labels 1
- oil 1
- omega 3 fatty acids 1
- omega-3s 1
- online purchases 1
- parenting 1
- payment cards 1
- Peruvian cuisine 1
- pet insurance 1
- pet oral care 1
- pet supplements 1
- pet travel 1
- Pizza Hut 1
- potato chips 1
- prebiotics 1
- Purina 1
- Purple corn 1
- QSR 1
- retailing 1
- salad 1
- sandwiches 1
- single-serve 1
- smartphones 1
- South America 1
- soy milk 1
- sports bars 1
- sports drinks 1
- Starbucks 1
- store cards 1
- street foods 1
- sugar 1
- sugar substitute 1
- sugar-free 1
- superfoods 1
- supermarkets 1
- sweeteners 1
- technology 1
- Trader Joe’s 1
- trans fats 1
- venison 1
- vets 1
- vitamin D 1
- water 1
- webinar 1
- wellness 1
- women’s health 1
- wordly snacks 1
- World Food Day 1
- world hunger 1
- World Vegetarian Day 1 Show All