Beyond the kale: American foodies seek exotic, elaborate, and upscale packaged salads

Beyond the kale: American foodies seek exotic, elaborate, and upscale packaged salads

Packaged salad’s a commodity? Foodies may not think so. And that’s a lot of us. More than one-third of consumers explicitly identify themselves as foodies, according to Packaged Facts’ January/February 2014 consumer survey. In addition 60% enjoy trying new foods and beverages, a hallmark of foodie-ism.

King Kale - Who’d a thunk it? “Consumers are being more adventurous in produce choices,” says Melissa Hehmann, a Registered Dietitian with Meijer, the Michigan-based grocery chain, where sales o...