Green household cleaning products seek mainstream acceptance

Green household cleaning products seek mainstream acceptance

Sales of green household cleaning products in the U.S grew at a compound annual growth rate (CAGR) of 30% from 2007 and 2010. They declined at a CAGR of 2% from 2010 to 2014. What happened?

Green Household Cleaning and Laundry Products in the U.S., 3rd Edition details how growth of the market for green household cleaners and laundry products was driven higher through 2010 by the entry of major mainstream mass marketers with green brands such as Clorox Green Works and a host of others. They wer...