- by Daniel Granderson
- February 10 2021
- food and beverage
- food trends
- gardening
- Gen Y
- home and garden
- lawn and garden
- Millennials
Millennials and the Food Gardening Plant Parent Trend
Plant-loving Millennials are treating plants as an initial step toward the responsibility that comes with parenting or homeownership.
- by Daniel Granderson
- October 13 2020
- children
- food and beverage
- gardening
- home and garden
- kids
- kids food
Cultivating Your Child's Green Thumb During COVID-19
Teaching children to garden has multiple benefits that will last far beyond the coronavirus outbreak.
- by Daniel Granderson
- August 5 2020
- clean labels
- garden supplies
- gardening
- home and garden
- lawn and garden
Clean Label Matters to Home Gardeners
Consumers who engage in gardening as a hobby also tend to share many sentiments familiar to the clean label movement, according to research in the report "Home Gardening Consumer Insights"
- by dgranderson@marketresearch.com
- October 8 2013
- retail
- lawn and garden
- gardening
- consumer trends
- internet
- ecommerce
- e-shopping
- home and garden
E-shopping and lawn and garden equipment
Nearly a third (31%) of U.S. adult have gardened in the last 12 months. Gardening has fallen off slightly since 2005, with participation rates dropping by a couple of percentage points. Despite this longer-term slight decline, the percentage of people gardening held firm during the recession--as way to reduce stress, grow food, gain more sense of control over one’s life, or simply because consumers were at home more or more practical-minded in their leisure spending.
Gardeners tend to be 35 an...
