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- by dgranderson@marketresearch.com
- October 8 2013
- retail
- lawn and garden
- gardening
- consumer trends
- internet
- ecommerce
- e-shopping
- home and garden
E-shopping and lawn and garden equipment
Nearly a third (31%) of U.S. adult have gardened in the last 12 months. Gardening has fallen off slightly since 2005, with participation rates dropping by a couple of percentage points. Despite this longer-term slight decline, the percentage of people gardening held firm during the recession--as way to reduce stress, grow food, gain more sense of control over one’s life, or simply because consumers were at home more or more practical-minded in their leisure spending.
Gardeners tend to be 35 an...
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