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- by Daniel Granderson
- May 9 2017
- food and beverage
- food ingredients
- food marketing
- frozen food
- grocery shopping
Frozen Foods Follow the Green Giant
Green Giant proves innovation is key to heating up frozen food sales.
- by Daniel Granderson
- April 3 2017
- clean labels
- dairy
- dessert
- food retail
- food retailing
- frozen desserts
- frozen food
- ice cream
- natural and organic
- natural foods
- retail
Store brand ice cream heating up competition
Sales of private label frozen desserts have grown steadily over the last couple of decades. In recent years, about two-thirds of consumers have come to accept that private label frozen desserts are equal in quality to name brand frozen desserts. This perception is based in reality, as private label frozen desserts have been on a steady rise in terms of quality over the past three decades.
- by dgranderson@marketresearch.com
- March 13 2015
- food and beverage
- food retail
- frozen food
- pizza
Retail pizza innovation moving in the right direction
The frozen pizza industry has a problem on its hands: in the face of health and “real food” trends, frozen pizza may be suffering from a processed food stereotype. The bottom line is that during 2010-2014, the percentage of households eating frozen pizza in the past 30 days has dropped slightly, while the percentage eating 10+ pizzas per month has dropped 15%. The trend is particularly troubling because it involves demographics that have been core users, such as consumers living in households wi...
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