Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers

Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers

Interested in learning more about health and wellness food drivers, including consumer demand for grains? Be sure to purchase your copy of the upcoming Packaged Facts report, Food Formulation Trends: Ancient Grains and Sprouted Grains (August 2015).

Packaged Facts research director David Sprinkle will be among the expert presenters at the “Innovation with Healthier Oils & Grains: Solutions to Meet Changing Policies and Demands” course hosted by the Institute of Food Technologists (IFT) on July...


Local foods: A sales boom on par with “organic”?

Local foods:  A sales boom on par with “organic”?

Will local foods overtake organic foods in popularity? Some members of the industry think so based in part on consumer demand now at an all-time high. Data from a November 2014 proprietary Packaged Facts National Consumer Survey published in Shopping for Local Foods in the U.S. found that 53% of the 2,271 adult respondents specially seek out locally grown or locally produced foods. Among the primary reasons for purchasing locally grown or locally produced foods, 60% of consumers who purchase loc...


From takeout to haute cuisine, gluten-free is on the menu

From takeout to haute cuisine, gluten-free is on the menu

That sound you (virtually) heard on January 26, when Pizza Hut debuted its Udi’s-crusted gluten-free pizza to 2,400 locations nationwide, was a collective cheer from the GF blogosphere. “The beautiful partnership of Pizza Hut and Udi’s,” said one blogger, is a celiac’s dream come true. “Excited” was the word du jour. Gluten free-ers are excited that the world’s largest pizza company is catering to their dietary needs. Excited that the move will spur other restaurants into GF action, and excited ...


A case of “natural” survival in the frozen food aisle

A case of “natural” survival in the frozen food aisle

The last few years have not been kind to frozen foods. Overall sales have for the most part been flat or shrinking. Any increases have been minimal and short-lived. The recent damage to this once essential grocery segment can largely be traced to a growing consumer taste for fresh, natural, and organic foods.

Like most food trends, the strength of this trend may be overstated but it is real and it is growing as can be seen from the double-digit sales increases for organic foods reported by the...


Move over hot dogs and pretzels, the new wave of American street and grill foods reflect an international culinary experience

Move over hot dogs and pretzels, the new wave of American street and grill foods reflect an international culinary experience

It wasn’t that long ago when street foods would too often bring to mind, for many American, ambivalent associations with foreign and “underdeveloped” countries, along with trepidations about cooking hygiene and food safety.

Sure, nothing could be more American than street, fair, and festival foods such as pizza, hot dogs and corn dogs, soft pretzels, ice cream and snow cones and cotton candy. And there was even occasion for more pronouncedly ethnic or regional options. Ordinarily speaking, non...


Beyond the kale: American foodies seek exotic, elaborate, and upscale packaged salads

Beyond the kale: American foodies seek exotic, elaborate, and upscale packaged salads

Packaged salad’s a commodity? Foodies may not think so. And that’s a lot of us. More than one-third of consumers explicitly identify themselves as foodies, according to Packaged Facts’ January/February 2014 consumer survey. In addition 60% enjoy trying new foods and beverages, a hallmark of foodie-ism.

King Kale - Who’d a thunk it? “Consumers are being more adventurous in produce choices,” says Melissa Hehmann, a Registered Dietitian with Meijer, the Michigan-based grocery chain, where sales o...


Bottled water goes DIY

Bottled water goes DIY

The market for bottled water has a promising future. As consumers continue to reject carbonated soft drinks and embrace bottled water, many beverage industry analysts and marketers are convinced that the category will soon become the dominant non-alcoholic beverage. Health and wellness concerns, the fitness fad and the perennial struggle of many consumers with overweight and obesity have combined to make bottled water the zero-calorie/ultra-low calorie beverage of choice for growing millions of ...


South American foods help innovators tap ancient, global flavors for beverage success

South American foods help innovators tap ancient, global flavors for beverage success

In recent years, the beverages industry has been transformed by the innovation of once routine thirst-appeasing liquids into exciting, energizing, sometimes better-for-you products. Consumers are looking for beverages that satisfy a number of needs in their daily lives beyond satiating thirst, and these include energy, weight loss, illness mitigation, nutrient replacement, sugar and caffeine cravings and protein intake. Beverages are taking cues from exotic flavors, fruits and even ancient foods...


Crackers: A back-to-the-future frontier for food marketers

Crackers: A back-to-the-future frontier for food marketers

In the world of snacks, crackers are fast becoming the next big thing for snackers and the final frontier for food marketers. As harried, on-the-go Americans increasingly turn to snacks to satisfy their cravings and replace sit-down meals, they are discovering that crackers can offer an exciting and healthy alternative to traditional salty snacks such as chips, popcorn and pretzels. In a virtuous circle that promises to provide a significant boost to the market for crackers, major marketers in t...


Kids food and beverage: It’s a juggling act

Kids food and beverage: It’s a juggling act

The dynamics of the kids’ food business have changed dramatically in recent years. In a nutshell, typical macaroni and cheese isn’t going to cut it when a kid can have noodles shaped like their favorite cartoon character. Or, what fun is using a spoon to eat yogurt or applesauce when you can squeeze it? Taste is no longer the only qualification needed to be a kid-friendly food. In fact, it’s become quite a juggling act for any company or brand that tries to break into this growing market.

Shif...