Packaged Facts: Blog

Many Brands Succeeding with Affluent Food Shoppers Share Common Threads

Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.

4 Ways Grocers Can Improve Outreach to Affluent Food Shoppers

Packaged Fact identifies four key ways that U.S. grocers can better attract and meet the needs of this important and influential consumer segment.

Mobile Payment Trends Create Growth in Global Food E-Commerce

China, India, and South Korea are among nations where mobile payments using smartphones to access the internet are more common than using laptops or tablets—hinting at momentum for food e-commerce growth in Asia.

by Daniel Granderson
February 26 2019
food and beverage
food retail
food trends
sugar
sweet baked goods
sweets

Sweet Success: Cookie Sales Continue Growth

The U.S. packaged cookie market savored total retail dollar sales of $11 billion in 2018.

by Daniel Granderson
October 17 2018
dairy alternative
dairy-free
food and beverage
food trends
Greek Yogurt
Yogurt

Yogurt Market Disruptor: Dairy-Free Alternatives as the New Greek

With Greek yogurt having already refashioned the yogurt category, the question becomes what’s the next disruptor? The longer-term answer is dairy-free, plant-based yogurt.

by Daniel Granderson
September 17 2018
breakfast
breakfast trends
food and beverage
food trends

Breakfast is important…be a believer!

The old adage that breakfast is the most important meal of the day still rings true for most people, according to Packaged Facts.

by Daniel Granderson
July 12 2018
food trends
potato chips
salty snacks
snack food
snacking

Salty Snack Sales Bolster PepsiCo’s Q2 Earnings

More than half of the U.S. salty snacks market is controlled by PepsiCo, according to the Packaged Facts report “Salty Snacks: U.S. Market Trends and Opportunities”

by Daniel Granderson
July 2 2018
food and beverage
food gifting
food trends
gourmet food
snack food

Food Gifting Occasion Innovation

Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.