- by Daniel Granderson
- January 2 2020
- eco-friendly
- food marketing
- food research
- food retail
- food shoppers
- food trends
- local foods
- natural foods
- organic food
Many Brands Succeeding with Affluent Food Shoppers Share Common Threads
Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.
- by Noah Miller
- April 6 2017
- food and beverage
- food ingredients
- food marketing
- food packaging
- food research
- food shoppers
- foodies
- foodservice
- gourmet food
- health food
- local foods
- meal kits
- prepared foods
- ready-to-eat foods
25% of Americans Purchased Meal Kits in 2016
Culinary convenience is a quality coveted by many Americans who struggle to fit meal preparation into their busy schedules. It’s no surprise, then, that meal kit delivery services are the latest and most successful attempt to provide people who are on the go with simple solutions to their mealtime problem.
- by dgranderson@marketresearch.com
- August 11 2014
- consumer demographics
- food retail
- food shoppers
- foodbeverage
- Hispanics
- Latinos
- retail
Deconstructing “Hispanic” food shoppers
Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. With the continuing dispersal of Latinos into areas not traditionally known for having substantial Hispanic populations, Hispanic food shoppers now represent a rapidly growing segment of the customer base of grocers throughout the country.
While Hispanic food shoppers offer a rich opportunity for food marketer...
