- by Daniel Granderson
- January 2 2020
- eco-friendly
- food marketing
- food research
- food retail
- food shoppers
- food trends
- local foods
- natural foods
- organic food
Many Brands Succeeding with Affluent Food Shoppers Share Common Threads
Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.
- by Daniel Granderson
- May 14 2019
- food and beverage
- food marketing
- food research
- kids
- kids food
- marketing
Food Marketers Get Creative Helping Families Eat More Fruits and Veggies
Food industry players and marketers are aligning as allies to parents in the battle to get kids to eat fruit and veggies through the “stealth health” movement, among other efforts.
- by Daniel Granderson
- May 9 2017
- food and beverage
- food ingredients
- food marketing
- frozen food
- grocery shopping
Frozen Foods Follow the Green Giant
Green Giant proves innovation is key to heating up frozen food sales.
- by Noah Miller
- April 6 2017
- food and beverage
- food ingredients
- food marketing
- food packaging
- food research
- food shoppers
- foodies
- foodservice
- gourmet food
- health food
- local foods
- meal kits
- prepared foods
- ready-to-eat foods
25% of Americans Purchased Meal Kits in 2016
Culinary convenience is a quality coveted by many Americans who struggle to fit meal preparation into their busy schedules. It’s no surprise, then, that meal kit delivery services are the latest and most successful attempt to provide people who are on the go with simple solutions to their mealtime problem.
- by Daniel Granderson
- February 16 2017
- food and beverage
- food formulation
- food ingredients
- food labels
- food marketing
- food packaging
- food retail
- food trends
- kids
- kids food
- moms
Marketing kids’ foods: threading the health needle
The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
- by dgranderson@marketresearch.com
- October 1 2015
- food marketing
- retailing
- mobile apps
- smartphones
- consumer trends
- Target
- technology
Target: Cartwheel takes novel approach to mobile couponing
This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.
Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...
- by dgranderson@marketresearch.com
- January 22 2015
- Yogurt
- probiotics
- kids
- kids foods
- Disney
- Chobani
- food marketing
- food packaging
- food and beverage
Yogurt makers hope to capture a little Disney magic
Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...
