Frozen Foods Follow the Green Giant

Frozen Foods Follow the Green Giant

Green Giant proves innovation is key to heating up frozen food sales.


25% of Americans Purchased Meal Kits in 2016

25% of Americans Purchased Meal Kits in 2016

Culinary convenience is a quality coveted by many Americans who struggle to fit meal preparation into their busy schedules. It’s no surprise, then, that meal kit delivery services are the latest and most successful attempt to provide people who are on the go with simple solutions to their mealtime problem.


Marketing kids’ foods: threading the health needle

Marketing kids’ foods: threading the health needle

The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.


Target: Cartwheel takes novel approach to mobile couponing

Target: Cartwheel takes novel approach to mobile couponing

This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.

Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...


Yogurt makers hope to capture a little Disney magic

Yogurt makers hope to capture a little Disney magic

Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...