Alternative Ingredient Snacks are for City Folk

Alternative Ingredient Snacks are for City Folk

Americans living in urban areas are the biggest fans of alternative ingredient snacks, even more so than people who live in suburban areas and far more than those living in rural settings. The differences are most pronounced for pulse- and seaweed-based snacks, but the pattern holds true for every type of alternative ingredient salty snack and cracker; rural snackers are just less interested.


Gluten-Free: More Than A Matter of Trust

Gluten-Free: More Than A Matter of Trust

For the millions of people who have celiac disease the various gluten-free certifications are of great value, not only helping them to manage a serious health condition, but providing psychological and emotional relief as well.


Marketing kids’ foods: threading the health needle

Marketing kids’ foods: threading the health needle

The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.


Label fatigue

Label fatigue

U.S. consumers are increasingly seeking out foods that simply read as fresh and “real,” in addition to inherently healthier foods with positive nutritional qualities. From this perspective, extensive technical nutritional content information on packaged food and beverage products, whether in the mandatory Nutritional Facts Panel or in the currently contested front-of-package labeling schemes, is somewhat beside the point. Consumer interest in knowing as much as possible about the ingredients in ...