Packaged Facts’ holiday guide to the food gifting demographic

Packaged Facts’ holiday guide to the food gifting demographic

This blog is based on Food Gifting in the U.S., 4th Edition. For more insights from the report click here.

Behold the food gift, that wonderfully trendy present that combines two things people love: yummy morsels that tantalize the taste buds and the thrill of being the recipient of someone else’s thoughtfulness. On the strength of gift-giving centric occasions such as birthdays, Valentine’s Day and winter holidays (Christmas, Hanukkah, Kwanzaa), U.S. food gifting sales reached an estimated $2...