Restaurant loyalty programs catch on among frequent users but apps alone not the key

Restaurant loyalty programs catch on among frequent users but apps alone not the key

This blog is based on the Packaged Facts report Future of Foodservice: Food and Beverage Menu Trends & Opportunities. Purchase the report by December 1 and receive 5% off with promo code PF081715.

Retailer emphasis on loyalty programs is influenced by the growing realization that coupons and discount deals often cause only a short-term traffic spike but generally fail to build long-term guest loyalty. This is part of the reason why, compared to other food and non-food retailers (especially the...