Packaged Facts: Blog

by Daniel Granderson
June 11 2020
cereal
food and beverage
General Mills
grocery shopping
Millennials
sugar

Ain’t That Sweet: Kids, Millennials, and Gen Z Consumers Favor Cereal With More Sugar

Food indulgence and decadence are desired by many Americans, and despite health concerns, some don’t care if they come from sugar.

by Daniel Granderson
April 6 2020
food and beverage
food retail
retail

Easter Food Gifting Could See Uptick Due to Coronavirus and Social Distancing

Food gifts can be a preferable option for gift giving during the coronavirus pandemic because they are practical, easy to ship, comforting, and a good way to send treats to someone who cannot be visited because of social distancing.

by Daniel Granderson
March 2 2020
food and beverage
marketing
retail

Branding Cannabis and CBD at Retail

There are important innovations and developments that bode well for a CBD market still in the throes of nascent-stage growth.

by Daniel Granderson
December 2 2019
fast-casual restaurants
food and beverage
foodservice
restaurant

Restaurant Gift Card Use Trends Up

Growth in use of restaurant gift cards, much like growth in the use of restaurant coupons, is outperforming overall market trends, reports Packaged Facts in the recent market research study "Eating Trends: Restaurant Use."

What’s Next for Amazon: Expanding AmazonFresh Beyond Online Grocery and into Brick-and-Mortar Stores

Integrating AmazonFresh as a free benefit for Prime members is a masterstroke that increases the odds that the AmazonFresh brand will soon be displayed across physical storefronts, where Packaged Facts envisions that click-and-collect and home delivery will be offered for free to Prime members.

4 Ways Grocers Can Improve Outreach to Affluent Food Shoppers

Packaged Fact identifies four key ways that U.S. grocers can better attract and meet the needs of this important and influential consumer segment.

Mobile Payment Trends Create Growth in Global Food E-Commerce

China, India, and South Korea are among nations where mobile payments using smartphones to access the internet are more common than using laptops or tablets—hinting at momentum for food e-commerce growth in Asia.

Affluent Food Shoppers: Money Isn’t Everything

The sheer volume of spending on food at home by affluent households—which is in excess of $100 billion—makes them an essential consumer segment for food manufacturers, marketers, distributors, and grocers...But, as Packaged Facts reports, it’s not money alone that sets affluent food shoppers apart.

by Daniel Granderson
May 14 2019
food and beverage
food marketing
food research
kids
kids food
marketing

Food Marketers Get Creative Helping Families Eat More Fruits and Veggies

Food industry players and marketers are aligning as allies to parents in the battle to get kids to eat fruit and veggies through the “stealth health” movement, among other efforts.