Packaged Facts: Blog

What’s Next for Amazon: Expanding AmazonFresh Beyond Online Grocery and into Brick-and-Mortar Stores

Integrating AmazonFresh as a free benefit for Prime members is a masterstroke that increases the odds that the AmazonFresh brand will soon be displayed across physical storefronts, where Packaged Facts envisions that click-and-collect and home delivery will be offered for free to Prime members.

4 Ways Grocers Can Improve Outreach to Affluent Food Shoppers

Packaged Fact identifies four key ways that U.S. grocers can better attract and meet the needs of this important and influential consumer segment.

Mobile Payment Trends Create Growth in Global Food E-Commerce

China, India, and South Korea are among nations where mobile payments using smartphones to access the internet are more common than using laptops or tablets—hinting at momentum for food e-commerce growth in Asia.

Affluent Food Shoppers: Money Isn’t Everything

The sheer volume of spending on food at home by affluent households—which is in excess of $100 billion—makes them an essential consumer segment for food manufacturers, marketers, distributors, and grocers...But, as Packaged Facts reports, it’s not money alone that sets affluent food shoppers apart.

by Daniel Granderson
May 14 2019
food and beverage
food marketing
food research
kids
kids food
marketing

Food Marketers Get Creative Helping Families Eat More Fruits and Veggies

Food industry players and marketers are aligning as allies to parents in the battle to get kids to eat fruit and veggies through the “stealth health” movement, among other efforts.

by Daniel Granderson
February 26 2019
food and beverage
food retail
food trends
sugar
sweet baked goods
sweets

Sweet Success: Cookie Sales Continue Growth

The U.S. packaged cookie market savored total retail dollar sales of $11 billion in 2018.

by Daniel Granderson
December 17 2018
Amazon
food and beverage
local foods
online grocery shopping
online retail

Food Trend to Watch: Retailers Create Online Marketplaces, Collaborate with Local Producers

The best way for major retailers such as Amazon and Walmart to engage with local producers and independent grocers is to allow them to use their online grocery marketplaces for a fee in the same way they have opened up their regular online marketplaces to other sellers.

Survival of the Kittest: Why Acquisitions are Key to Meal Kit Longevity

A growing number of meal kit companies see acquisition by a grocery store as an opportunity not only for survival, but also for expansion

by Daniel Granderson
October 17 2018
dairy alternative
dairy-free
food and beverage
food trends
Greek Yogurt
Yogurt

Yogurt Market Disruptor: Dairy-Free Alternatives as the New Greek

With Greek yogurt having already refashioned the yogurt category, the question becomes what’s the next disruptor? The longer-term answer is dairy-free, plant-based yogurt.