Packaged Facts: Blog

by Daniel Granderson
May 14 2019
food and beverage
food marketing
food research
kids
kids food
marketing

Food Marketers Get Creative Helping Families Eat More Fruits and Veggies

Food industry players and marketers are aligning as allies to parents in the battle to get kids to eat fruit and veggies through the “stealth health” movement, among other efforts.

by Daniel Granderson
February 26 2019
food and beverage
food retail
food trends
sugar
sweet baked goods
sweets

Sweet Success: Cookie Sales Continue Growth

The U.S. packaged cookie market savored total retail dollar sales of $11 billion in 2018.

by Daniel Granderson
December 17 2018
Amazon
food and beverage
local foods
online grocery shopping
online retail

Food Trend to Watch: Retailers Create Online Marketplaces, Collaborate with Local Producers

The best way for major retailers such as Amazon and Walmart to engage with local producers and independent grocers is to allow them to use their online grocery marketplaces for a fee in the same way they have opened up their regular online marketplaces to other sellers.

Survival of the Kittest: Why Acquisitions are Key to Meal Kit Longevity

A growing number of meal kit companies see acquisition by a grocery store as an opportunity not only for survival, but also for expansion

by Daniel Granderson
October 17 2018
dairy alternative
dairy-free
food and beverage
food trends
Greek Yogurt
Yogurt

Yogurt Market Disruptor: Dairy-Free Alternatives as the New Greek

With Greek yogurt having already refashioned the yogurt category, the question becomes what’s the next disruptor? The longer-term answer is dairy-free, plant-based yogurt.

by Daniel Granderson
September 17 2018
breakfast
breakfast trends
food and beverage
food trends

Breakfast is important…be a believer!

The old adage that breakfast is the most important meal of the day still rings true for most people, according to Packaged Facts.

[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats

Packaged Facts examines Walmart consumers across three key retail segments: Food & Beverage, Pet Products & Services, and Financial Services.

by Daniel Granderson
July 9 2018
beverage trends
coffee
food and beverage
office coffee

Cold Brew Coffee: Consumer Demand Heating Up

Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.

by Daniel Granderson
July 2 2018
food and beverage
food gifting
food trends
gourmet food
snack food

Food Gifting Occasion Innovation

Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.