Better-for-You Snack Trends

Better-for-You Snack Trends

Better-for-you snacks are positioned as healthier than conventional snacks, based on health claims and characterizations that consumers perceive as important to health such as clean label, low fat, low sodium, plant-based, and low/no added sugar.


Food additives are ground zero in shift to natural ingredients

Food additives are ground zero in shift to natural ingredients

Processed food manufacturers are finding themselves in a confounding situation. The processed food industry’s turnover from artificial to natural ingredients continues with a vengeance, and food additives are ground zero. Consumers’ preference for clean labels has continued to expand, and the food additives industry is running hard to keep up. For example, major industry R&D investment is driving the release of new naturally sourced colors applicable to a growing number of food categories. The i...