Sophistication and wellness play out in key drivers of Boomer food decisions

Sophistication and wellness play out in key drivers of Boomer food decisions

The Baby Boomer generation is becoming a focal consumer population for the food industry and it’s a sophisticated one. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers. Food marketers have been obsessed with Millennials as of late, but more than a third, or 36%, live at home with parents according to Pew Research.

Baby Boomers, as a mature consumer group, are statistically more affluent and well-p...