Better-for-You Snack Trends

Better-for-You Snack Trends

Better-for-you snacks are positioned as healthier than conventional snacks, based on health claims and characterizations that consumers perceive as important to health such as clean label, low fat, low sodium, plant-based, and low/no added sugar.


The Importance of Health-Related Product Claims and Positioning

The Importance of Health-Related Product Claims and Positioning

Industry players and marketers are doing their part in addressing health trends through new product development of better-for-you breakfast.


NY Yankee Teixeira goes gluten- and dairy-free, reclaims place among baseball’s elite. Coincidence?

NY Yankee Teixeira goes gluten- and dairy-free, reclaims place among baseball’s elite. Coincidence?

This past February, New York Yankee Mark Teixeira announced intentions to hit 30 home runs and collect 100 RBIs during the then-upcoming Major League Baseball season. Prior to 2012, these numbers would have been lofty yet attainable goals for a superstar of Teixeira’s stature. But in recent years the two time all-star first baseman appeared snakebitten having missed extensive time due to injuries that tarnished his reputation as one of baseball’s most feared sluggers.

Fast forward four months ...