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- by Daniel Granderson
- January 2 2019
- breakfast
- dairy-free
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The Importance of Health-Related Product Claims and Positioning
Industry players and marketers are doing their part in addressing health trends through new product development of better-for-you breakfast.
- by dgranderson@marketresearch.com
- June 18 2015
- Gluten-free
- dairy-free
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NY Yankee Teixeira goes gluten- and dairy-free, reclaims place among baseball’s elite. Coincidence?
This past February, New York Yankee Mark Teixeira announced intentions to hit 30 home runs and collect 100 RBIs during the then-upcoming Major League Baseball season. Prior to 2012, these numbers would have been lofty yet attainable goals for a superstar of Teixeira’s stature. But in recent years the two time all-star first baseman appeared snakebitten having missed extensive time due to injuries that tarnished his reputation as one of baseball’s most feared sluggers.
Fast forward four months ...
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