- by Daniel Granderson
- July 19 2018
- consumer demographics
- consumer spending
- consumer trends
- economy
- Gen Y
- Millennials
Getting Ready for Gen Z: Marketers Work to Crack the Code
Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
- by Daniel Granderson
- February 12 2018
- banking
- consumer demographics
- consumer spending
- economy
- money
- money and finance
African-Americans Help Drive Growth in Financial Services, but Missed Opportunities Persist
Between 2006 and 2016 African-Americans were responsible for a significant portion of the growth in several key categories of financial services.
- by Daniel Granderson
- October 24 2017
- economy
- money
- money and finance
How Does It Feel To Be Affluent In An Age Of Inequality?
A recent Packaged Facts report ("Affluent Consumers: Demographic Patterns and Spending Trends, 7th Edition", October 2017) reveals that an ongoing change in consumer values is a major part of the evolving mindset of upper-income consumers in an age of inequality
- by Daniel Granderson
- June 1 2017
- banking
- credit cards
- debit cards
- economy
- money and finance
Digital Payments Juice Credit Card Usage While Helping to Avoid Risk
While consumer credit card loans outstanding are on the rise, growth remains relatively subdued, especially in comparison to automobile and student loan growth rates, suggesting that consumers continue to approach card debt conservatively.
- by Daniel Granderson
- November 28 2016
- economy
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- money
- money and finance
- retail
Latinos hold the key to growth
Marketers and retailers have long recognized the exceptional role Hispanic consumers play in their growth strategies. Sheer numbers are one reason. Yet, Hispanics embody far more than just an extraordinarily fast-growing population segment of the American population. They now represent a market with outsize spending power that will only continue to grow in the future.
- by dgranderson@marketresearch.com
- July 1 2015
- retail
- consumer goods
- lawn and garden
- lawn care
- home
- economy
Weather and economy challenge lawn & garden equipment marketers
Just in time for summer, Packaged Facts provides industry-leading market research on home-related consumer goods products in the report Lawn and Garden Equipment in the U.S. 11th Edition.
Americans love to care for their lawns and gardens. But the economy and weather haven’t been very cooperative for marketers. Lawn and Garden Equipment in the U.S. 11th Edition details how L&G equipment sales peaked at the height of the housing boom in 2005, and have been declining and trying to recover since....
