Pet industry gets bigger by getting smaller

Pet industry gets bigger by getting smaller

Small seems to be the way to go in the pet industry. It’s happening in a number of ways.



Big box pet specialty retailers Petco and PetSmart have been focusing their recent expansion efforts on opening smaller format stores. Unleashed by Petco stores, which are about 5,000 square feet, the company’s smaller format retail locations now exceed 100 stores. The concept was launched in just 2009. Similarly, PetSmart plans to open 18 to 24 stores in the 6,000 foot range this year.



Pet owners ar...


U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April

U.S. pet market drivers to be discussed by Packaged Facts David Sprinkle at PIJAC Top2Top conference in April

April 21 - Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Survey data for 2014, Packaged Facts research director David Sprinkle will present on current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food and nonfood pet supplies.

Mr. Sprinkle’s presentation will be part of the PIJAC (Pet Industry Joint Advisory Council) Top2Top conf...


Packaged Facts’ David Sprinkle to present at pet industry’s Top2Top Conference

Packaged Facts’ David Sprinkle to present at pet industry’s Top2Top Conference

The pet industry’s Top2Top Conference, to be held April 24, 2014 in Amelia Island, FL, will feature a presentation by Packaged Facts research director David Sprinkle.

Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Survey data for 2014, the presentation evaluates current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food and nonfood...


Packaged Facts’ David Sprinkle to present on dog and cat market trends at Global Pet Expo

Packaged Facts’ David Sprinkle to present on dog and cat market trends at Global Pet Expo

The 2014 Global Pet Expo, to be held March 12-14 in Orlando, FL, will feature a presentation entitled Dog and Cat Market Trends: Contexts and Implications by Packaged Facts’ research director David Sprinkle. The Global Pet Expo is the pet industry’s largest annual trade show and is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA).

Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Su...


Jumping into the Canadian pet market with all four feet

Jumping into the Canadian pet market with all four feet

Canadians love their pets, and the Canadian pet market’s steady growth over the past five years is proof positive that the “pets as family” mentality has taken firm root in the Canadian mindset, as health- and wellness-related spending and premium products drive sales slowly upward with each passing year.

Pets are aging along with their care-givers, but the costs of maintaining older pets hasn’t stopped the Baby Boomer population from abandoning their furry “children.” Veterinary costs are up ...


Dogs, do-gooding, and social media

Dogs,  do-gooding, and social media

Facebook has become a promotional venue for many pet industry marketers, letting them keep connected with current customers as well as recruit new customers. In the pet food market, Facebook can really help put a “face” on animal welfare efforts, letting companies post images and videos of the animals helped by their causes. The ability to personalize content to suit specific needs, and almost instantly reach thousands, sometimes hundreds of thousands, of consumers, makes social media perfect fo...