For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


Cleaning up after pets: Multiple solutions for messy situations

Cleaning up after pets: Multiple solutions for messy situations

No one—that is, NO ONE—enjoys cleaning up pet poop. Of course, ignoring pet waste won’t make it magically disappear. But recent innovations in pet litter, clean-up, and odor-control products can make clean-up relatively painless, as explored in depth in Packaged Facts’ report, “Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends.”


There’s no denying it: Age and weight affect our pets

There’s no denying it: Age and weight affect our pets

Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.


Millennials get ready to bring up fur baby

Millennials get ready to bring up fur baby

See more Packaged Facts reports focused on Millennials here.

June 20 - The Millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, Millennials were responsible for 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners, according to Packaged Facts in the report Millennials as Pet Market Consumers.

Millennial consumers will pla...


Chew on this: New flea & tick medications give pets something to sink teeth into

Chew on this: New flea & tick medications give pets something to sink teeth into

Stay in the know this flea and tick season. Purchase Pet Medications in the U.S., 4th Edition and save 10% through June 3 with promo code PFSAPD2016.

May 10 - Flea and tick products have undergone an upheaval of sorts in recent years. The latest trend has been prescription chewables, now becoming a favorite among veterinarians and pet owners alike, as they are considered easier to administer than topicals. Merial introduced Nexgard in late 2013, and it has since driven Merial’s growth, becomin...


Register for free webinar from Packaged Facts and ECRM

Register for free webinar from Packaged Facts and ECRM

Packaged Facts’ related report on the U.S. pet market can be purchased here. Don’t forget our 10% discount through the end of April with code PFNPD2016.

April 19 - ECRM and Packaged Facts are hosting a free webcast on The U.S. Pet Market Outlook that will explore trends and growth opportunities in the Pet category. The webinar will be held May 17.

For more information, and to register, visit: https://lnkd.in/bQ5MVYA.


Savings all month long on Packaged Facts pet reports

Savings all month long on Packaged Facts pet reports

April 12 - It’s National Pet Day every day in April for Packaged Facts customers. Save 10% on any pet report with code PFNPD2016.

For a look at our full catalog of reports covering pet food, medications, supplements, retail trends, products, services, and more click here.


Slideshow: 74% of consumers say high-quality dog food effective for preventative health care

Slideshow: 74% of consumers say high-quality dog food effective for preventative health care

Good things come in threes. Packaged Facts offers Pet Food in the U.S. as part of a trio of new reports on the American pet industry. Learn more by clicking here.

March 25 - Nearly three-fourths (74%) of U.S. consumers believe high-quality dog foods are effective for preventative health care. This is up from 60% a year ago and from barely half of consumers (51%) in 2014. The findings were published in the Packaged Facts report Pet Food in the U.S., 12th Edition (March 2016).

At the recent Gl...