- by Daniel Granderson
- January 28 2020
- cat owners
- cats
- dog owners
- dogs
- pet
- pet owners
- pet parenting
- pet trends
- pets as family
Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners
Gen Z and Millennials represent an important segment for not only Spotify’s new pet-inspired playlists, but also for the U.S. pet industry overall.
- by Daniel Granderson
- September 20 2019
- cat owners
- cats
- dog owners
- dogs
- pet
- pet care
- pet food
- pet health
- pets as family
10 Common Plants Dangerous to Pets
Pet owners can, with a little research and some care, continue to enjoy their gardens, houseplants, and cut flowers. They just need to exercise some caution. This guest blog by Rover.com discusses ways to prevent pet exposure to toxic plants.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by Daniel Granderson
- September 21 2016
- cat food
- cat owners
- dog owners
- dogs
- pet health
- pets
- pets as family
- weight management
There’s no denying it: Age and weight affect our pets
Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.
- by dgranderson@marketresearch.com
- December 31 2014
- pets
- pet owners
- dog owners
- cat owners
- dogs
- cats
- baby boomers
- pet trends
- Latinos
- Hispanics
Will aging Boomers hang on to their pets?
More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health.
Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...
- by dgranderson@marketresearch.com
- October 3 2013
- dogs
- social media
- pets
- pet owners
- dog owners
- marketing
Dogs, do-gooding, and social media
Facebook has become a promotional venue for many pet industry marketers, letting them keep connected with current customers as well as recruit new customers. In the pet food market, Facebook can really help put a “face” on animal welfare efforts, letting companies post images and videos of the animals helped by their causes. The ability to personalize content to suit specific needs, and almost instantly reach thousands, sometimes hundreds of thousands, of consumers, makes social media perfect fo...
