In-store retailer experiences cater to consumer cravings for fresh, personalized food options

In-store retailer experiences cater to consumer cravings for fresh, personalized food options

The last few years have been strong for retailers presenting and selling freshly prepared ready-to-eat (RTE) meals. Mass market grocers, specialty stores, drug and convenience operators have learned to increase food options for customers while keeping a fair amount of customization and personalization in the process. That’s been a winning formula to attract customers who are time-starved, but want choices that fit in with their lifestyles.

In fact, recent data from the National Association of ...