- by Daniel Granderson
- September 26 2018
- Amazon
- consumer trends
- online retail
- retail
- retailing
- Walmart
Can Today’s Amazon Consumer Become Tomorrow’s Walmart Loyalist?
Analysis provided in Packaged Facts' report, "Walmart U.S. Strategies and Shoppers", helps make a strong case in Walmart’s favor.
- by Daniel Granderson
- August 8 2018
- consumer trends
- financial services
- food and beverage
- money and finance
- pet products
[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats
![[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats](/Content/media/5afbe3bd-00f9-48e7-bd3b-a351341d4cb9/f2YjAw/PackagedFacts/INFOGRAPHIC%20-%20Walmart%20Shopper.jpg)
Packaged Facts examines Walmart consumers across three key retail segments: Food & Beverage, Pet Products & Services, and Financial Services.
- by Daniel Granderson
- July 19 2018
- consumer demographics
- consumer spending
- consumer trends
- economy
- Gen Y
- Millennials
Getting Ready for Gen Z: Marketers Work to Crack the Code
Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
- by Daniel Granderson
- March 12 2018
- automotive
- consumer demographics
- consumer trends
- marketing
Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power
For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
- by Aaron Hackle
- March 8 2017
- consumer goods
- consumer spending
- consumer trends
- consumers
- health
- health and wellness
- retail
Treating sleep disturbances: let me count the ways
If you have pain, take a pain reliever; if you can’t sleep, take sleep medication. Right? Wrong. Packaged Facts’ survey analysis suggests that sleep disturbance sufferers are much less likely than pain sufferers to take either OTC or prescription drugs to treat their condition. And yet OTC and prescription sleep remedies do the job: disturbance sufferers who take medication to treat their condition report high rates of relief.
- by dgranderson@marketresearch.com
- January 25 2016
- consumer trends
- consumer demographics
- parenting
- Millennials
- family
Millennial parents march to their own tune
Seeking more insights on the burgeoning influence of Millennials? Purchase Millennial Parents in the U.S. and save 10% with promo code PFSAVE10.
Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...
- by dgranderson@marketresearch.com
- October 1 2015
- food marketing
- retailing
- mobile apps
- smartphones
- consumer trends
- Target
- technology
Target: Cartwheel takes novel approach to mobile couponing
This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.
Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...
- by dgranderson@marketresearch.com
- July 7 2015
- consumer trends
- food trends
- food beverage
- healthy eating
- health and wellness
- grains
- Ancient grains
Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers
Interested in learning more about health and wellness food drivers, including consumer demand for grains? Be sure to purchase your copy of the upcoming Packaged Facts report, Food Formulation Trends: Ancient Grains and Sprouted Grains (August 2015).
Packaged Facts research director David Sprinkle will be among the expert presenters at the “Innovation with Healthier Oils & Grains: Solutions to Meet Changing Policies and Demands” course hosted by the Institute of Food Technologists (IFT) on July...
- by dgranderson@marketresearch.com
- November 8 2013
- food
- food additives
- natural
- food trends
- consumer trends
Food additives are ground zero in shift to natural ingredients
Processed food manufacturers are finding themselves in a confounding situation. The processed food industry’s turnover from artificial to natural ingredients continues with a vengeance, and food additives are ground zero. Consumers’ preference for clean labels has continued to expand, and the food additives industry is running hard to keep up. For example, major industry R&D investment is driving the release of new naturally sourced colors applicable to a growing number of food categories. The i...
- by dgranderson@marketresearch.com
- October 25 2013
- food
- consumer trends
- packaging
- food labels
Label fatigue
U.S. consumers are increasingly seeking out foods that simply read as fresh and “real,” in addition to inherently healthier foods with positive nutritional qualities. From this perspective, extensive technical nutritional content information on packaged food and beverage products, whether in the mandatory Nutritional Facts Panel or in the currently contested front-of-package labeling schemes, is somewhat beside the point. Consumer interest in knowing as much as possible about the ingredients in ...
