Can Today’s Amazon Consumer Become Tomorrow’s Walmart Loyalist?

Can Today’s Amazon Consumer Become Tomorrow’s Walmart Loyalist?

Analysis provided in Packaged Facts' report, "Walmart U.S. Strategies and Shoppers", helps make a strong case in Walmart’s favor.


[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats

[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats

Packaged Facts examines Walmart consumers across three key retail segments: Food & Beverage, Pet Products & Services, and Financial Services.


Getting Ready for Gen Z: Marketers Work to Crack the Code

Getting Ready for Gen Z:  Marketers Work to Crack the Code

Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.


Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.


Treating sleep disturbances: let me count the ways

Treating sleep disturbances: let me count the ways

If you have pain, take a pain reliever; if you can’t sleep, take sleep medication. Right? Wrong. Packaged Facts’ survey analysis suggests that sleep disturbance sufferers are much less likely than pain sufferers to take either OTC or prescription drugs to treat their condition. And yet OTC and prescription sleep remedies do the job: disturbance sufferers who take medication to treat their condition report high rates of relief.


Millennial parents march to their own tune

Millennial parents march to their own tune

Seeking more insights on the burgeoning influence of Millennials? Purchase Millennial Parents in the U.S. and save 10% with promo code PFSAVE10.

Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...


Target: Cartwheel takes novel approach to mobile couponing

Target: Cartwheel takes novel approach to mobile couponing

This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.

Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...


Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers

Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers

Interested in learning more about health and wellness food drivers, including consumer demand for grains? Be sure to purchase your copy of the upcoming Packaged Facts report, Food Formulation Trends: Ancient Grains and Sprouted Grains (August 2015).

Packaged Facts research director David Sprinkle will be among the expert presenters at the “Innovation with Healthier Oils & Grains: Solutions to Meet Changing Policies and Demands” course hosted by the Institute of Food Technologists (IFT) on July...


Food additives are ground zero in shift to natural ingredients

Food additives are ground zero in shift to natural ingredients

Processed food manufacturers are finding themselves in a confounding situation. The processed food industry’s turnover from artificial to natural ingredients continues with a vengeance, and food additives are ground zero. Consumers’ preference for clean labels has continued to expand, and the food additives industry is running hard to keep up. For example, major industry R&D investment is driving the release of new naturally sourced colors applicable to a growing number of food categories. The i...


Label fatigue

Label fatigue

U.S. consumers are increasingly seeking out foods that simply read as fresh and “real,” in addition to inherently healthier foods with positive nutritional qualities. From this perspective, extensive technical nutritional content information on packaged food and beverage products, whether in the mandatory Nutritional Facts Panel or in the currently contested front-of-package labeling schemes, is somewhat beside the point. Consumer interest in knowing as much as possible about the ingredients in ...