Treating sleep disturbances: let me count the ways

Treating sleep disturbances: let me count the ways

If you have pain, take a pain reliever; if you can’t sleep, take sleep medication. Right? Wrong. Packaged Facts’ survey analysis suggests that sleep disturbance sufferers are much less likely than pain sufferers to take either OTC or prescription drugs to treat their condition. And yet OTC and prescription sleep remedies do the job: disturbance sufferers who take medication to treat their condition report high rates of relief.


Millennial parents march to their own tune

Millennial parents march to their own tune

Seeking more insights on the burgeoning influence of Millennials? Purchase Millennial Parents in the U.S. and save 10% with promo code PFSAVE10.

Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...


Target: Cartwheel takes novel approach to mobile couponing

Target: Cartwheel takes novel approach to mobile couponing

This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.

Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...


Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers

Research director D. Sprinkle to present July 10 on consumer trends, health & wellness food drivers

Interested in learning more about health and wellness food drivers, including consumer demand for grains? Be sure to purchase your copy of the upcoming Packaged Facts report, Food Formulation Trends: Ancient Grains and Sprouted Grains (August 2015).

Packaged Facts research director David Sprinkle will be among the expert presenters at the “Innovation with Healthier Oils & Grains: Solutions to Meet Changing Policies and Demands” course hosted by the Institute of Food Technologists (IFT) on July...


Food additives are ground zero in shift to natural ingredients

Food additives are ground zero in shift to natural ingredients

Processed food manufacturers are finding themselves in a confounding situation. The processed food industry’s turnover from artificial to natural ingredients continues with a vengeance, and food additives are ground zero. Consumers’ preference for clean labels has continued to expand, and the food additives industry is running hard to keep up. For example, major industry R&D investment is driving the release of new naturally sourced colors applicable to a growing number of food categories. The i...


Label fatigue

Label fatigue

U.S. consumers are increasingly seeking out foods that simply read as fresh and “real,” in addition to inherently healthier foods with positive nutritional qualities. From this perspective, extensive technical nutritional content information on packaged food and beverage products, whether in the mandatory Nutritional Facts Panel or in the currently contested front-of-package labeling schemes, is somewhat beside the point. Consumer interest in knowing as much as possible about the ingredients in ...


The minnows may outswim the whales in the healthy-ingredient snacks market

The minnows may outswim the whales in the healthy-ingredient snacks market

American consumers have permanently changed their eating habits. The era of three square meals a day has gone the way of the typewriter and vacuum tube. More and more Americans eat smaller portions of food more frequently throughout the day, and there is universal agreement in the food industry that this megatrend is here to stay. Another cultural shift fueling the healthy-ingredient snacks market is the high priority placed by many consumers on making sure that the food they-and their kids-eat ...


E-shopping and lawn and garden equipment

E-shopping and lawn and garden equipment

Nearly a third (31%) of U.S. adult have gardened in the last 12 months. Gardening has fallen off slightly since 2005, with participation rates dropping by a couple of percentage points. Despite this longer-term slight decline, the percentage of people gardening held firm during the recession--as way to reduce stress, grow food, gain more sense of control over one’s life, or simply because consumers were at home more or more practical-minded in their leisure spending.

Gardeners tend to be 35 an...