- by Daniel Granderson
- July 19 2018
- consumer demographics
- consumer spending
- consumer trends
- economy
- Gen Y
- Millennials
Getting Ready for Gen Z: Marketers Work to Crack the Code
Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
- by Daniel Granderson
- March 12 2018
- automotive
- consumer demographics
- consumer trends
- marketing
Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power
For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
- by Daniel Granderson
- February 12 2018
- banking
- consumer demographics
- consumer spending
- economy
- money
- money and finance
African-Americans Help Drive Growth in Financial Services, but Missed Opportunities Persist
Between 2006 and 2016 African-Americans were responsible for a significant portion of the growth in several key categories of financial services.
- by dgranderson@marketresearch.com
- January 25 2016
- consumer trends
- consumer demographics
- parenting
- Millennials
- family
Millennial parents march to their own tune
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Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...
- by dgranderson@marketresearch.com
- August 11 2014
- consumer demographics
- food retail
- food shoppers
- foodbeverage
- Hispanics
- Latinos
- retail
Deconstructing “Hispanic” food shoppers
Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. With the continuing dispersal of Latinos into areas not traditionally known for having substantial Hispanic populations, Hispanic food shoppers now represent a rapidly growing segment of the customer base of grocers throughout the country.
While Hispanic food shoppers offer a rich opportunity for food marketer...
