Store brand ice cream heating up competition

Store brand ice cream heating up competition

Sales of private label frozen desserts have grown steadily over the last couple of decades. In recent years, about two-thirds of consumers have come to accept that private label frozen desserts are equal in quality to name brand frozen desserts. This perception is based in reality, as private label frozen desserts have been on a steady rise in terms of quality over the past three decades.


Clean Label Gives Coffee Creamers a Boost

Clean Label Gives Coffee Creamers a Boost

Whereas not long ago product development in the coffee creamers realm centered on new flavor varieties, leading marketers are now aggressively responding to consumers’ desire for clean label products. Part of the goal is to attract new customers by alleviating concerns about ingredients.


“Clean label” movement picks up steam

“Clean label” movement picks up steam

“Clean label” has become a hot topic in the food and beverage industry as consumers begin to look more closely at what goes into their food and beverages. Many consumers are now using the “kitchen test”-“can the ingredients on the label be found in my own kitchen?”-as their rule of thumb to determine whether or not to buy a product. They are scrutinizing ingredients decks on packages for a short list of ingredients with names they can recognize, and avoiding those with unpronounceable, chemical-...