Ain’t That Sweet: Kids, Millennials, and Gen Z Consumers Favor Cereal With More Sugar

Ain’t That Sweet: Kids, Millennials, and Gen Z Consumers Favor Cereal With More Sugar

Food indulgence and decadence are desired by many Americans, and despite health concerns, some don’t care if they come from sugar.


Bringing cereal back to the breakfast table

Bringing cereal back to the breakfast table

A perfect storm of cultural, culinary and demographic trends has led to a stubborn weakness in the breakfast cereal market. As all-day snacking replaces sit-down meals for on-the-go Americans, an increasing number of consumers treat breakfast as an on-the-run, away-from-home eating occasion rather than an at-home, sit-down meal. Many Americans are increasingly turning away from breakfast cereal and embracing alternatives such as cereal bars, bagels and yogurt.

In an effort to get their beleagu...