- by Daniel Granderson
- September 19 2017
- cats
- dogs
- pet health
- pet medications
- pet products
A Tail of Two Cities: Portland(s) Important to Pet Medications Market
Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.
- by Daniel Granderson
- September 5 2017
- cats
- dogs
- pet
- pet food
- pet health
- pet treats
Something to Chew On (aka Why Pet Owners Love Treats and Chews)
To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game
Blue Buffalo Trades Some Mystique for Mass-Market Sales
Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
- by Daniel Granderson
- August 7 2017
- cats
- dogs
- pet humanization
- pets as family
“I don’t have pets…I have fur babies”: Prance Around Pet Services, LLC founder talks life as a Millennial pet parent, pet adoptions, animal welfare, and more
Between 2006 and 2016 the number of 18- to 34-year-old dog owners grew by 39%. During that span Joelyne King--an entrepreneurial Millennial--turned her passion for pets into a labor of love. Here's her take on the U.S. pet industry...
- by Daniel Granderson
- August 1 2017
- cats
- dogs
- pet market
- pet retail
Never Enough Dogs (or Dog Toys)
Dog owners of all shapes, sizes, and experiences can't resist buying more and more toys for their fur babies.
- by Daniel Granderson
- July 5 2017
- cats
- dogs
- ecommerce
- pet market
- pet owners
City Pet Owners Stand Apart From Their Country Cousins
The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.
- by Daniel Granderson
- May 1 2017
- cats
- dogs
- pet
- pet market
- pet products
Modern Dog and Cat Products Must Serve and Delight Both Pet and Person
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At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).
- by Daniel Granderson
- March 14 2017
- cats
- dogs
- ecommerce
- internet
- online retail
- pet
- pet industry
- pet market
- pet market research
- pet products
- pet retail
46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation
While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
