A Tail of Two Cities: Portland(s) Important to Pet Medications Market

A Tail of Two Cities: Portland(s) Important to Pet Medications Market

Two companies – based on opposite sides of the country, but in cities bearing the same name – are trying to disrupt how pet owners receive their pet medications.


Something to Chew On (aka Why Pet Owners Love Treats and Chews)

Something to Chew On (aka Why Pet Owners Love Treats and Chews)

To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game


Blue Buffalo Trades Some Mystique for Mass-Market Sales

Blue Buffalo Trades Some Mystique for Mass-Market Sales

Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix


“I don’t have pets…I have fur babies”: Prance Around Pet Services, LLC founder talks life as a Millennial pet parent, pet adoptions, animal welfare, and more

“I don’t have pets…I have fur babies”: Prance Around Pet Services, LLC founder talks life as a Millennial pet parent, pet adoptions, animal welfare, and more

Between 2006 and 2016 the number of 18- to 34-year-old dog owners grew by 39%. During that span Joelyne King--an entrepreneurial Millennial--turned her passion for pets into a labor of love. Here's her take on the U.S. pet industry...


Never Enough Dogs (or Dog Toys)

Never Enough Dogs (or Dog Toys)

Dog owners of all shapes, sizes, and experiences can't resist buying more and more toys for their fur babies.


City Pet Owners Stand Apart From Their Country Cousins

City Pet Owners Stand Apart From Their Country Cousins

The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.


Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).


46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.


1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".


For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.